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The rise of artificial intelligence has been evident in recent years as humans have become more reliant on technology. This trend has led to automating processes that used to be manually done by humans. An example is the usage of chatbots to respond to customers instead of living customer service agents. In most cases, AI implementation boosts efficiency and productivity, so its adoption will unlikely slow down soon. Web developers are also getting in on this trend as artificial intelligence makes their work easier and websites better.
Artificial intelligence is a branch of computer science that makes computers simulate human intelligence to perform various tasks. Computers use machine learning and natural language processing to achieve this. This technology is so advanced that sometimes it is difficult to distinguish between human and AI interactions. Artificial intelligence systems are built to learn and adapt to human inputs to solve problems.
With machine learning, AI systems can improve their performance without receiving new instructions from the developer. Instead, the machine will learn new behaviors from all the data it receives and its interactions with them. Web developers use AI on websites to improve user experience. That is how social media sites personalize user feeds according to the accounts and posts they interact with.
Additionally, AI helps web developers behind the scenes to build websites. Some software applications allow them to review page elements, find errors, troubleshoot problems, and optimize page performance. One of such applications is the Safari Web Inspector tool that iOS developers use with Corellium to debug web pages to be accessed via the Safari browser.
As implied earlier, AI can be used in different stages of web development. Here are some ways in which its implementation is beneficial:
AI can adapt to website user preferences and tailor content to suit their taste. Web developers implement this feature into websites so they can improve every user's experience. On social networks, AI generates suggestions on people or pages users can follow to improve their experience. Consequently, showing them the content they want to see would make them spend more time on the website.
Most websites have search features that help people find the information they need. Developers use AI to make websites display search results related to what the searcher wants. Different people might enter the same search query, but results may vary based on the data the AI system has gathered about the user. This data can be location, age, and interests.
Designing websites from scratch can be tedious, but AI can make the process bearable. The backend of web pages contains many lines of code which might need periodic adjustments. Developers can scan the web pages with AI-based software during the building phase to detect and deal with errors. This will optimize the website for the device it will be viewed on.
Big data is valuable to e-commerce websites as it helps them conduct proper market analysis to understand customer demand. With AI, websites can find out what users will likely purchase and suggest that item. This feature increases conversions, boost sales and gives the website owner insight on how to improve their advertising efforts.
Similar to the above point, this is exclusive to e-commerce sites. Implementing AI allows the website to tailor product recommendations to user preferences. This allows the user to feel like the store was designed just for them.
Websites have different designs, and some can be difficult to navigate. AI, in the form of chatbots, has helped with this issue. Chatbots can act as customer support to assist all users who simultaneously visit a website without any delay. Machine learning allows these chatbots to improve their communication with website users over time.
This is unlikely to happen because human intelligence still supersedes computers. Also, human wants are diverse and insatiable, so AI might find it challenging to deal with every problem it encounters. However, it is a valuable addition to web development. It helps to simplify complex coding problems and suggest layouts to web designers. These allow websites to be developed faster.
The role of AI in web development is massive. Its prominence has created business opportunities that would not have otherwise existed. For example, ride-sharing platforms like Uber and Lyft use AI to pair drivers and riders in real-time. Their machine learning algorithm can predict when there will be demand for the service, so drivers can use this information to maximize their income.
Now, these companies are amongst the largest in the world. Many enterprises use artificial intelligence to gather online insights to improve their operations and surpass their competitors. With all these benefits, it is difficult to predict that AI will lose its prominence in web development. It is likely to be used more and improved over time.
Artificial Intelligence is significant to web development in many ways. It makes it easy for web developers to test their web pages while being built and improves the user experience on the website. They also support advertisement efforts as companies can collect valuable consumer data and structure their products or service offerings accordingly.
