Top Influencer Marketing Agencies In India

The Influencer Marketing industry has made strong unpredictable yet very positive tides in the Indian subcontinent’s marketing landscape.

We are talking about the growth of the Influencer marketing industry size. Back in 2022, a highly credible and peer-reviewed Statista report affirmed that Influencer marketing market valuation will be $20.48 billion in 2024.

Meanwhile, EY’s report titled 'The State Of Influencer Marketing in India’ presented their latest report of 2024 where they mentioned that the influencer marketing market valuation will rise to $23.44 billion which is 14.5% higher than earlier estimates..

Now, you might say that this data is a coincidence and holds true value for this year only.

So allow me to present historical trends. Back in 2022, the valuation was predicated at $12.75 billion yet the actual was $15.2 billion. In 2023, it was predicted to achieve $16.38 Billion but it achieved $21.1 Billion.

Now, as a brand, you understand the rising importance and growth of influencer marketing for your conversion funnel. Now what you lack is the right partner to work with. I am specifically talking about the top influencer marketing agency in India.

But you might ask, why a leading influencer marketing company?

See, the market is growing beyond expectations. It simply indicates massive competition in acquiring major market share through influencer marketing.

Here the stakes and competition are very high. And when the stakes are so high, I don't think that you are allowed to take risks or make any mistakes. The only risk that you should take is to increase your Influencer marketing budget.

Well, statistics indicate that for every $1 spent, influencer marketing provides an average ROI in the range of 5-20X, which refutes the risk arguments.

Now, I humbly believe your sole intention and focus should be on finding the best influencer marketing agency in India to make your campaigns go viral, make your campaigns an active social discussion topics, and provide you high RoAS. Check out or well researched list of top 5 agencies in India.

List of top 5 Influencer Marketing Agencies In India

1. GRYNOW

About The Company:

Grynow is the leading influencer marketing agency in India that offers advanced influencer marketing solutions based on progressive technology, industry expertise, and the latest market trends. Over the years, the company’s team of experts has implemented more than 35,000 campaigns, ranging from small businesses to the biggest brands.

The company is committed to providing customized solutions to meet a wide range of client needs and industry demands. With its professional AI Dashboard, Grynow tracks real-time performances of your campaigns with key metrics that allow them to further optimize it as needed.

Years of Experience: 8

Brands Worked With:

Amazon, Sony, inDrive, Re’equil, Chinese Wok, Casio, Paytm, etc.

USPs:

1.  300 million+ content creators on board

2. Worked with 1500+ brands

3. Presence in countries like the UAE, US, UK, Philippines, Indonesia and more.

4. Experts from the most prestigious institutions like IIM, IIT, ISB, NIT, etc.

5. Possesses a comprehensive AI Dashboard

Awards & Achievements:

• Awarded by the Economic Times for the best campaign executed in the year 2022

• Executed India’s Biggest Influencer Marketing Campaign in the ‘Most Views’ category

• Featured by Forbes, Deccan Herald, Hindustan Times, Financial Express, The Times of India, The Print, Indian Express and many more publications.

Services:

• Instagram Influencer Marketing

• YouTube Influencer Marketing

• Facebook Influencer Marketing

• Twitter Influencer Marketing

• Twitch Influencer Marketing

• LinkedIn Influencer Marketing

• UGC Video Production

• Meme Marketing

2. VIDZY

About the Company:

Vidzy is one of the leading video production companies in India, specializing in Influencer marketing. It is best known for its precision in hand-picking the best social media influencers and content creators who perfectly align with your brand ethos and values.

Before planning and designing a campaign, Vidzy thoroughly understands a brand’s needs, audience, and goals to develop a custom-made strategy and generate revenue by methodical brand positioning.

Years of Experience: 8

Brands Worked With:

Noise, Teji Mandi, Mamaearth, Realme, Free Fire, Zomato, etc.

USPs:

1. India’s top video production company

2. 2,00,000+ influencers on board

3. Highly experienced team of creative & expert strategists

4. Global Presence

5. 1000+ brand campaigns executed

Services:

• Influencer Marketing across all social media platforms

• UGC Video Production

•  Videography

• Video Editing/ Post Production

• Video Ads

• CGI

• 2D/3D Animation

3. UGC Agency

About the Company:

UGC Agency is best known for streamlining the complete process of an influencer marketing campaign with its over-the-top AI Dashboard and the experts of the industry. Additionally, they specialize in user-generated content that fulfils customers’ needs.

Over the years, working with numerous brands, from industry giants to small businesses, UGC Agency has gained considerable experience in consistently delivering successful results. They are adept at providing catchy UGC videos that can serve various promotional and customer education purposes.

Years of Experience: 8

Brands Worked With:

Puma, Unacademy, Upgrad, MPL, Groww, etc.

USPs:

1. 30k+ campaigns executed

2. The clientele of more than 1000 brands

3. 300 million+ database of influencers

4. Specialises in User-generated content

5. Affordable UGC videos

Services:

• Influencer Marketing on all platforms

• Video Production

• UGC Ads

4. IGYGROW

About the Company:

IGYgrow is one of the leading influencer marketing agencies in India that excels at thoroughly analysing clients' existing online presence to provide actionable data and observations for further improvement.

They dig deep into a brand's target audience’s behaviours and preferences and select the perfect social media platform to execute the campaign with a motto of performance-based results. The agency also prioritises networks according to the type of content produced, ensuring optimal reach and engagement for their clients.

Years of Experience: 6+

USPs:

1. Worked with 300+ brands

2. More than 2 lakh social media influencers onboard

3. Data-driven Methodologies

4. Strategic Influencer selection in each industry

5. Monitors influencer content to ensure smooth execution of the campaign

Services:

• YouTube Influencer Marketing

• Instagram Influencer Marketing

• Facebook Influencer Marketing

• LinkedIn Influencer Marketing

• Snapchat Influencer Marketing

• Video Production

• Video Editing

5. IZEA

About the Company:

Izea is one of the biggest influencer marketing agencies that uses their next-gen influencer marketing platform to maximize your brands’ return on investment. By using engaging content, creativity and data-backed strategies, they create exciting campaigns for brands looking to stand out in the industry.

Years of Experience: 8+

Brands Worked With:

 Tyson, etc.

USPs:

1. Possesses a next-gen influencer marketing platform

2. Works across diverse industries

Services:

• Influencer marketing across all platforms