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PHILADELPHIA, PA — After the recent tariff changes, manufacturing and distribution companies face growing pressure to scale efficiently. They need to maintain clear tracking, control freight costs, analyze supply chain KPIs, and keep operations running smoothly. Yet, freight management remains one of the most complex and overlooked parts of the supply chain. That is starting to change. Leading this shift is a supply chain technology platform designed not just to digitize freight, but to make it smart, connected, and data-driven.
ViewPoint TMS, the flagship transportation management system developed by Translogistics Inc. (TLI), is redefining how growth-focused B2B shippers manage transportation. Translogistics Inc. serves a diverse range of customers, from small mom-and-pop businesses shipping just once a month to large publicly traded manufacturers and distributors managing freight spend well over $10 million annually. While the system is designed to accommodate all sizes, TLI notes that those who benefit the most typically spend between $500,000 and $10 million or more on freight each year. What truly sets this platform apart is not only its advanced, scalable logistics technology but also the personalized, hands-on service that only a committed 3PL partner can provide—ensuring every shipper receives the support they need to optimize their supply chain.
TLI, a Pennsylvania-based third-party logistics provider with roots stretching back to 1994, has always prioritized transparency and customer-first thinking. Today, under the leadership of CEO Ron Chelli, the company is extending that ethos into the digital domain, bringing sophisticated tools once reserved for Fortune 500 enterprises to the mid-market through ViewPoint TMS.
This platform does more than replace manual rate sheets and outdated routing logic. It reimagines how transportation management should work—dynamic, data-driven, and deeply embedded into the broader operational ecosystem of each client. The system's dynamic rating engine leverages historical shipment data to automatically identify the optimal carrier, mode, and rate—whether LTL, FTL, Volume, or Parcel—eliminating the need for static spreadsheets or endless manual spot quote emails.
Integrated tools such as a built-in density calculator ensure freight classes are accurately applied as users enter shipment data, reducing reclassification error risk and costly billing surprises. A flexible dynamic routing guide tailors scheduling rules based on user roles or shipment direction, ensuring that even decentralized teams operate with consistency and corporate control. For growing companies with multi-location distribution networks, this level of operational intelligence is a game-changer.
Yet what makes ViewPoint truly unique is its ability to marry automation with user accessibility. The system’s user interface is deliberately intuitive, giving cross-functional teams—from logistics to customer service to finance—the ability to track, manage, and optimize shipments without a steep learning curve. From a single screen, users can schedule across multiple modes, generate BOLs, tender pickups to motor carriers, and track shipments in real-time. Similarly claims can be submitted and invoices compiled together directly from the TMS portal. Even customers can be looped into the visibility chain via public tracking links that protect proprietary data while enhancing transparency.
Translogistics Inc. recently rolled out cutting-edge AI capabilities within its ViewPoint TMS, transforming the shipment scheduling process. Users can now simply drag and drop shipment details to quickly create Bills of Lading (BOL), while the system automatically tenders the pickup to the carrier through API integrations. Rate retrieval is fully automated and tailored based on the shipper’s profile: small businesses benefit from leveraged blanket or group pricing, mid-sized companies access custom contracts built from their historical data, and large publicly traded enterprises enjoy precise lane-specific rates. Customers are thrilled with how this AI-driven feature streamlines order entry, automates BOL creation and empowers an accelerating workflow while simplifying freight management like never before.
This emphasis on integration with shippers and motor carriers is no accident. Based on Google reviews, Translogistics Inc. has earned the distinction of being the highest-rated 3PL provider, setting a new standard for customer satisfaction in the industry. ViewPoint TMS is designed to fit into a shipper’s existing ecosystem, not force process changes. ERP integration enables live synchronization with core business systems, while connectivity with tools like Microsoft Power BI turns raw logistics data into actionable insights. For companies striving to modernize without rebuilding their internal tech stack, this interoperability makes digital transformation achievable.
TLI is proud to be EPA SmartWay certified, demonstrating its commitment to environmentally responsible freight management. Within its advanced Transportation Management System (TMS), TLI offers powerful technology that automatically identifies consolidation opportunities and optimizes shipment modes. Instead of routing multiple less-than-truckload (LTL) shipments separately, the system can combine them into a partial or full volume LTL load, maximizing efficiency and reducing costs. Additionally, the TMS includes robust analytics that ensure least-cost provider routing accountability—an essential feature for managing inbound vendor shipments effectively and driving measurable savings for clients.
But the technology is just the beginning. TLI has layered ViewPoint TMS with a robust suite of services that bring professional-grade execution to every corner of the freight lifecycle. This includes even the inbound raw material and inventory tracking control. Purchasing and procurement teams can provide key suppliers access to the vendor rating portal which will optimize multi-modal motor carrier options sorted by least cost provider. Cost control is now automatic and tracking is readily available. Key references numbers like the PO or Order Number can then be automatically populated on the invoice to make reconciliation, entirely automated. Its Freight Bill Audit service meticulously reviews and reconciles invoices to identify overcharges, carrier billing discrepancies, or incorrect accessorials—recovering hundreds of thousands annually for clients. In parallel, TLI’s Freight Claims Management team resolves damaged or lost shipment claims with speed and precision. In 2024 alone, TLI closed over +900 claims and recovered more than $1.2 million for customers—offering assurance in a function that is often mishandled or ignored.
When it comes to carrier contracts and procurement strategy, TLI also ahead of competitors. Through its Contract Management and RFP Sourcing service, the company helps clients negotiate best-in-class contract agreements. This RFP service is again all data driven. TLI takes historical data from shippers and populates it into their rating engine and builds a baseline which is then compared against proposed tariffs – shippers are then provided scenario planning to the penny so they know the savings or price impact when adding or removing a national or regional carrier. In addition, to protect customers TLI has an in-depth carrier vetting program that entails using carrier scorecards, TIA Watchdog reports, and DOT safety records. The results speak for themselves: average savings of 10 to 15 percent, better carrier performance, and long-term contract consistency and integrity.
Clients who require bespoke insights benefit from Custom Reporting through dedicated account managers. Whether tracking freight spend by location, monitoring on-time delivery rates, or analyzing vendor compliance, these reports are not off-the-shelf—they’re built around what each business actually needs to run smarter. Combined with real-time dashboards and Power BI integrations, the transportation management system empowers logistics professionals to present clear, quantifiable value back to their internal stakeholders. These services are tailored to shipper profiles so growing small businesses to large publicly traded companies all find value when partnered with TLI.
Flexibility is also a key hallmark of TLI’s approach. Shippers can upload their negotiated contracts directly into the system for a flat $500 fee per carrier, or request custom software development at $199 per hour. These projects often include building automated routing rules, unique reference number formats, or personalized BOL generation tools—all embedded within the ViewPoint platform. Translogistics Inc. (TLI) holds the highest overall customer rating on Google compared to any other freight broker in the industry. With an exceptional 4.9-star average across hundreds of reviews, TLI consistently earns praise for its outstanding service, reliability, and customer-focused approach. This top rating reflects TLI’s commitment to excellence and the strong, trusted relationships it builds with shippers, carriers, and partners alike. This level of service customization is typically reserved for enterprise systems with seven-figure licensing fees, yet TLI makes it accessible to the mid-market as well.
The result is a system that doesn’t just help shippers keep up—it makes their supply chain a competitive advantage. ViewPoint TMS is particularly valuable for those without a private fleet, who rely on third-party carriers but still want the data, control, and performance accountability of an in-house operation. It is ideally suited for B2B shippers in industries like medical devices, electronics, lab supplies, and healthcare packaging—verticals where speed, precision, visibility, and cost control are non-negotiable.
The shipping technology also integrates within TLI’s broader ecosystem. Services like MyFreightAudit, which manages over $236 million in annual freight spend, extend the capabilities of the core platform. Meanwhile, CoBrokerPro, TLI’s managed transportation solution for smaller freight brokers and forwarders, leverages the same infrastructure to offer access to high-performance shipping tools empowering multi-modal solutions. There are many small time forwarders and freight brokers who benefit from the TLI tech stack and route their LTL program through the TMS portal.
What’s perhaps most remarkable is that TLI delivers all this while maintaining a rare level of service intimacy. Across hundreds of verified google reviews, shippers consistently name individual team members for their responsiveness and expertise—a testament to a company culture that blends human insight with technological rigor. Translogistics, Inc. has quickly risen to become the highest-rated 3PL provider on Google, boasting an outstanding 4.9-star average from nearly 300 customer reviews. Clients consistently praise the company for its professionalism, responsiveness, and dedicated team. Paul shared, “Work a lot with Owen Miller, he is always on top of everything. We all need more contacts like him! Great company, great people! A+++ experience. I must mention Sarah Cox as well, pleasure to work on every load!” Similarly, Nina G. commented, “First time working with this broker and I have no complaints. Jen Rosado was completely kind, professional, and helpful throughout the whole process. Thanks to Jimmy Martinez, too! Great team to work with.” The numbers reinforce the sentiment: 87 new clients onboarded in the first half of 2025 alone, and a growing reputation as one of the few logistics firms where service hasn’t been sacrificed for scale.
It is not just feedback from happy shippers either. The dedication of Translogistics’ staff shines through in every interaction, even with motor carriers. Ted Johnson, CEO & Founder of a refrigeration motor carrier, praised Sarah Cox and the team for their “attention to detail and genuine commitment” that have “streamlined our operations and maximized efficiency.” He called them “more than freight brokers—they’re a trusted partner and essential part of our success.”
In an age where visibility, agility, and cost-efficiency are non-negotiable, TLI’s ViewPoint TMS delivers on all three fronts. It is not merely a tool for shipment execution—it is a strategic asset for companies serious about growth. Allison Kline highlighted the efforts of Lorraine and Ashley, noting their knowledge, responsiveness, and willingness to go the extra mile to keep shipments running smoothly. Russel Ali echoed these sentiments, describing Jimmy Martinez and Jennifer Rosado as “so nice” and making “trucking easy for you.” Together, these testimonials reflect the trusted relationships and exceptional service that set Translogistics apart in the logistics industry.
For manufacturers and distributors looking to modernize their logistics without overextending internal resources, ViewPoint offers something rare: data-optimization simplicity, and partnership—wrapped into one platform.
