Tag "Bollywood"

How Can Analytics Play a Significant Role in Shaping Indian Cinema?

We’re all aware of how the box-office collection of a movie is synonymous with its “success”. This trend strongly began in 2008 with Aamir Khan’s Ghajini which earned over 200 crores in profit. And thus began the trend of the

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India Gets its First Startup to Use Data Analytics in Bollywood

Entertainment makes us happy and one cannot ignore movies when we think about it. Bollywood movies are colorful and are known for their over-the-top costumes and makeup, especially for women. It is a multi-million-dollar industry, producing over 1000 movies a

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