Tag "Big Data Strategy"

Why Data Should be at the Heart of Your IT Infrastructure Strategy

Big data is a big business. Especially now when it’s increasingly being used to analyse human behaviour and reveal patterns. Companies can use this information to gain insight into their target market. While American Express uses big data to forecast

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DATA is the New Ruler: A Blue Ocean Shift

Data is everywhere, everyone is running after data, collecting and storing it as if data is a philosopher’s stone (Paras Stone) which has the potential to turn businesses into revenue factories. However, it will only be possible if the data is used

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