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Mumbai, September 8, 2026: Snapchat India and Qoruz today announced a partnership that will help brands in India discover, evaluate, and identify relevant creators on Snapchat, using Qoruz's creator intelligence and data capabilities.
As India's creator economy continues to evolve, brands are increasingly looking beyond reach and follower counts to understand creators, their audiences, and the relevance they bring to a campaign. Snapchat has emerged as an important platform for brands looking to reach young audiences through creators who connect with their communities in more authentic, less promotional ways. Because Snapchat creators understand the platform and its audience natively, they can help brands build ad assets that feel authentic to the experience and ultimately perform more effectively.
Praanesh Bhuvaneswar, Co-Founder and CEO, Qoruz, said, "We've watched creator discovery move past reach for a while now, brands want to know who a creator actually speaks to, not just how many people are watching. Snapchat's creator ecosystem in India has grown fast, and pairing it with this kind of intelligence felt like a natural next step for both of us. It's a space we think is going to matter a lot more over the next few years, and we wanted to be early to it."
Saibal Das Mahapatra, Ecosystem Partnerships- India, said, “Creators play an increasingly important role in how people discover brands, products and ideas, and Snapchat is home to a growing community of authentic creators who connect with their audiences in unique and meaningful ways. Our partnership with Qoruz will help make it easier for brands to discover and explore creators on Snapchat, while bringing greater intelligence and insight to how they identify the right partners for their campaigns. We’re excited to work together to create more opportunities for brands and creators to connect and grow together on Snapchat.”
Through the partnership, Qoruz has used Snapchat's Public Profile APIs to bring Snapchat creator discovery into its platform. Snapchat is the latest addition to Qoruz's existing API integrations across major social platforms in India, letting brands explore Snapchat's creator ecosystem alongside the other platforms Qoruz already tracks, and make more informed decisions when identifying creator partners for a campaign.
As more brand budgets move into creator marketing in India, the gap between how big a creator's following is and how relevant it actually is to a campaign is becoming the harder, more important question to answer. This partnership is one attempt at closing that gap on Snapchat.
