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India, September 4, 2026: Noise, India's leading connected lifestyle brand, today unveiled the Master Buds Open with Sound by Bose Technology at IFA Berlin 2026, one of the world's foremost consumer electronics trade shows.
The launch marks Noise's entry into the global market for open-ear audio category and further strengthens the company's premium Master Series portfolio. With the introduction of Master Buds Open, Noise now offers a comprehensive range of premium personal audio experiences spanning in-ear, over-ear and open-ear listening.
Featuring Sound by Bose technology, Master Buds Open is built to deliver a premium listening experience while keeping users naturally aware of their surroundings. Full design and feature details will be unveiled closer to the India launch.
Designed for modern lifestyles, Master Buds Open caters to consumers who increasingly seek audio experiences that seamlessly blend entertainment, communication and awareness. Whether commuting through busy city streets, working from cafés, taking calls on the move or pursuing outdoor fitness activities, users can remain connected to both their audio and the world around them.
"The Master Series was envisioned as our definitive expression of premium audio—bringing together thoughtful design, exceptional sound and meaningful consumer experiences," said Amit Khatri, Co-founder, Noise. "The response to Master Buds, Master Buds 2 and Master Buds Max has been phenomenal, and with Master Buds Open, we are taking the portfolio to its natural next step. Open-ear listening is emerging as an important category globally, and we believe consumers should not have to choose between great sound and staying aware of their surroundings."
"Presenting the Master Buds Open at IFA Berlin makes this launch even more special for us. As one of the world's most prestigious technology platforms, IFA provides the ideal stage to showcase the continued evolution of the Master Series and our growing premium ambitions to a global audience," he added.
The unveiling at IFA Berlin underscores Noise's continued focus on building globally relevant experiences and showcasing innovation on the world's biggest technology stages. Since its inception, the Master Series has represented the pinnacle of Noise's premium audio vision, combining sophisticated design with world-class acoustic experiences.
Master Buds Open will be available across leading retail stores, major e-commerce platforms and on gonoise.com beginning late September 2026. Pricing, specifications and market availability details will be announced closer to the commercial launch.
Noise is India’s leading smartwatch and connected lifestyle brand. The brand prioritizes consumer centricity, design innovation, and product excellence to constantly reinvent and introduce future-forward innovations in audio, wearables, and the connected lifestyle ecosystem. As a homegrown brand, it is committed to creating an experience-led ecosystem through futuristic yet meaningful technology. With patents and a strong R&D focus, their innovation arm, Noise Labs, boasts many industry-first breakthroughs and houses some stellar technologies across categories.
Noise is leading the charge to foster the growth of the industry and the nation’s vision, by boosting the manufacturing efforts under the Make in India initiative, fostering a strong community of people who want to connect on health, lifestyle, and fitness on NoiseFit App, while helping businesses ensure their employee wellbeing through the Corporate Wellness Program.
