Press Release

Google launches a unique Pixel upgrade program for India: Get the latest Pixel every year, starting at just Rs 3,333 per month

Google launches a unique Pixel
Published on:ย 

  • For just Rs 3,333 per month, customers can upgrade to a new Pixel each year

  • After nine EMI payments, exchange your existing Pixel for the latest one while continuing making the same EMI payments

  • The program is in partnership with Cashify, Bajaj Finance Ltd. and HDFC Bank

๐ˆ๐ง๐๐ข๐š, ๐Ÿ๐Ÿ—๐ญ๐ก ๐ƒ๐ž๐œ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“: Google has launched a one-of-a-kind ๐๐ข๐ฑ๐ž๐ฅ ๐”๐ฉ๐ ๐ซ๐š๐๐ž ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ in India. This new financing and upgrade initiative is designed to make Pixel ownership more accessible, while offering customers a simple, convenient way to upgrade to their next Pixel.

Available from today, the Google Pixel Upgrade Program enables people to purchase select Pixel smartphones on a ๐Ÿ๐Ÿ’-๐ฆ๐จ๐ง๐ญ๐ก ๐ง๐จ-๐œ๐จ๐ฌ๐ญ ๐„๐Œ๐ˆ ๐ฉ๐ฅ๐š๐ง, starting at ๐ˆ๐๐‘ ๐Ÿ‘,๐Ÿ‘๐Ÿ‘๐Ÿ‘ ๐ฉ๐ž๐ซ ๐ฆ๐จ๐ง๐ญ๐ก, with the option to upgrade to a new eligible Pixel phone after completing a minimum of ๐ง๐ข๐ง๐ž ๐ฆ๐จ๐ง๐ญ๐ก๐ฅ๐ฒ ๐ฉ๐š๐ฒ๐ฆ๐ž๐ง๐ญ๐ฌ. The program comes with an ๐š๐ฌ๐ฌ๐ฎ๐ซ๐ž๐ ๐›๐ฎ๐ฒ๐›๐š๐œ๐ค irrespective of the deviceโ€™s physical condition, provided it powers on and meets basic functional checks.

The program is being launched in partnership with ๐‚๐š๐ฌ๐ก๐ข๐Ÿ๐ฒ, ๐๐š๐ฃ๐š๐ฃ ๐…๐ข๐ง๐š๐ง๐œ๐ž ๐‹๐ญ๐., and ๐‡๐ƒ๐…๐‚ ๐๐š๐ง๐ค, and wil ๐ซ๐ฎ๐ง ๐ญ๐ข๐ฅ๐ฅ ๐Ÿ‘๐ŸŽ๐ญ๐ก ๐‰๐ฎ๐ง๐ž, ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ฌ๐ž๐ฅ๐ž๐œ๐ญ ๐ซ๐ž๐ญ๐š๐ข๐ฅ ๐ฌ๐ญ๐จ๐ซ๐ž๐ฌ ๐ข๐ง ๐ˆ๐ง๐๐ข๐š.

๐‚๐จ๐ฆ๐ฆ๐ž๐ง๐ญ๐ข๐ง๐  ๐จ๐ง ๐ญ๐ก๐ž ๐ข๐ง๐ข๐ญ๐ข๐š๐ญ๐ข๐ฏ๐ž, ๐Œ๐ข๐ญ๐ฎ๐ฅ ๐’๐ก๐š๐ก, ๐Œ๐š๐ง๐š๐ ๐ข๐ง๐  ๐ƒ๐ข๐ซ๐ž๐œ๐ญ๐จ๐ซ, ๐ƒ๐ž๐ฏ๐ข๐œ๐ž๐ฌ ๐š๐ง๐ ๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž๐ฌ, ๐†๐จ๐จ๐ ๐ฅ๐ž ๐ˆ๐ง๐๐ข๐š, ๐ฌ๐š๐ข๐, โ€œWe believe that premium technology should be within reach for more people across India. The Google Pixel Upgrade Program reflects that belief by making Pixel ownership more accessible via flexible, no-cost EMIs and a clear, worry-free path to upgrade your device. We want users to enjoy the latest Pixel experience, powered by advanced AI and services, without the usual barriers or complexity that often come with premium smartphone ownership. This program is another step in our long-term commitment to bring the best of Googleโ€™s AI on Pixel to more people across the country, and today weโ€™ve made it easier than ever.โ€

Making Pixel Ownership More Accessible

The Google Pixel Upgrade Program comprises a simple four-step process:

  1. Select from Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10 Pro Fold

  2. Find the nearest partner store.

  3. Buy the Google Pixel with a 24-month no-cost EMI plan

  4. Enrol into the Google Pixel Upgrade Program on the Cashify website within 30 days of purchasing the phone

After paying a minimum of ๐ง๐ข๐ง๐ž ๐„๐Œ๐ˆ๐ฌ and before completing ๐Ÿ๐ข๐Ÿ๐ญ๐ž๐ž๐ง ๐„๐Œ๐ˆ๐ฌ, people can choose to upgrade to a newer eligible Pixel model. At the time of the upgrade, Cashify wil credit the customerโ€™s bank account with an amount equal to the remaining balance of their original EMI loan, enabling them to close the existing loan without any pre-closure charges, provided the upgrade is completed between the 9th and 15th EMI payment. Customers are then enroled into a ๐Ÿ๐ซ๐ž๐ฌ๐ก ๐Ÿ๐Ÿ’-๐ฆ๐จ๐ง๐ญ๐ก ๐ง๐จ-๐œ๐จ๐ฌ๐ญ ๐„๐Œ๐ˆ ๐ฉ๐ฅ๐š๐ง for their new Pixel device.

Enro ling in the program also qualifies for an ๐ž๐ฑ๐œ๐ก๐š๐ง๐ ๐ž ๐›๐จ๐ง๐ฎ๐ฌ ๐จ๐Ÿ ๐ฎ๐ฉ ๐ญ๐จ ๐ˆ๐๐‘ ๐Ÿ•,๐ŸŽ๐ŸŽ๐ŸŽ, offered by Cashify, when trading in an existing device at the time of enrolment.

New phone purchases also qualify for trial subscriptions to popular Google services:

๐๐ข๐ฑ๐ž๐ฅ ๐Ÿ๐ŸŽ ๐๐ซ๐จ, ๐๐ข๐ฑ๐ž๐ฅ ๐Ÿ๐ŸŽ ๐๐ซ๐จ ๐—๐‹, ๐š๐ง๐ ๐๐ข๐ฑ๐ž๐ฅ ๐Ÿ๐ŸŽ ๐๐ซ๐จ ๐…๐จ๐ฅ๐

  • 1 year of Google AI Pro

  • 6 months of Fitbit Premium

  • 3 months of YouTube Premium

๐๐ข๐ฑ๐ž๐ฅ ๐Ÿ๐ŸŽ

  • 6 months of Google One Premium (2TB)

  • 6 months of Fitbit Premium

  • 3 months of YouTube Premium

The Google Pixel Upgrade Program simplifies owning the latest Pixel device by offering flexible f inancing, guaranteed value retention, and assurance that the user wil ๐š๐ฅ๐ฐ๐š๐ฒ๐ฌ ๐ก๐š๐ฏ๐ž ๐ญ๐ก๐ž ๐ฅ๐š๐ญ๐ž๐ฌ๐ญ ๐๐ข๐ฑ๐ž๐ฅ ๐ฉ๐ก๐จ๐ง๐ž ๐ฐ๐ก๐ข๐ฅ๐ž ๐ž๐ง๐ซ๐จ๐ฅ๐ฅ๐ž๐ ๐ข๐ง ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐ ๐ซ๐š๐ฆ.

For more information and program details, visit the Cashify website.

About Google:

Google's mission is to organize the world's information and make it universa ly accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of bilions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

Harprateek

harprateek@themavericksindia.com

Ritik Pandey

ritik@themavericksindia.com

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