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Appy Pie has launched PixelYatra, Bharat’s first-of-its-kind AI model trained specifically in the Hindi language for generating cards, banners, posters, and social creatives. Built on Appy Pie’s flagship model, PixelForge, PixelYatra brings vernacular intelligence to generative AI—empowering users across Bharat to design compelling visuals using simple Hindi prompts.
With this launch, Appy Pie becomes one of the first AI platforms to infuse Bharat’s linguistic and cultural identity into visual design, bridging a critical gap in accessibility for the next billion users from Tier 2 and Tier 3 cities.
“PixelYatra is built for Bharat,” said Abhinav Girdhar, CEO of Appy Pie. “It understands the language, the emotion, and the cultural nuance behind every prompt. Whether it’s a wedding invite, a Diwali card, or a local shop banner, PixelYatra enables anyone to create beautiful visuals in Hindi—instantly and effortlessly.”
PixelYatra has been trained on a diverse and inclusive dataset comprising:
Devanagari script input
Context-rich Hindi phrases like शुभकामनाएं (best wishes), बिक्री (sale), आमंत्रण (invitation)
Templates inspired by festivals, traditions, and regional use cases such as religious banners, political posters, and local business creatives
This makes it especially powerful for Bharat’s smaller towns and rural areas, where local languages dominate digital expression.
With PixelYatra, users can effortlessly generate:
Festival greetings: Diwali, Holi, Eid, Raksha Bandhan, Janmashtami
Wedding and family function invitations
Sale banners and shopfront creatives
Birthday and celebration posters
Social media creatives in Hindi for influencers and entrepreneurs
PixelYatra is ideal for print shops, local vendors, coaching centers, mandaps, and more—offering professional-grade visuals without the need for a graphic designer.
Part of Appy Pie’s Growing Generative AI Suite
PixelYatra joins Appy Pie’s rapidly expanding family of AI-first creative tools:
PixelForge – Text-to-image generation
Vibeo – Text-to-video and image-to-video generation
Flawless Text – AI-driven typography engine
PixelYatra – Regional design generation with Hindi fluency
Together, these tools embody Appy Pie’s mission to make AI-powered content creation accessible, affordable, and locally relevant to Bharat.
