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Drone services are a recent phenomenon that has arisen due to the rapid evolution in aerial unmanned technology. The technology basis of these services often leads people to think that their marketing strategy needs to be new and technology-based as well. If you own a drone business you already know how challenging it can be to drum up new customers. While it's true that some drone pilots can start small and scale their business quickly, for many drone pilots it can be a challenge to find new work.
Once you have found your niche, you will be able to better understand your target audience and cater specifically to your intended clients. By doing so, you will learn the major influence points that you need to market to connect with future customers.
Today, there is no doubt that having an online presence is absolutely essential. With that said, there are many outlets to choose from. A dedicated business website is an essential part of every marketing plan.
Facebook, Instagram, Twitter, and YouTube have a very large reach and they are pretty easy to start with. These channels allow you to get exposure, advertise your work, and also create a gathering of people to communicate with (customers and peers alike).
First of all, choose an original name. Your name reflects you, your service, and your vision. Before finalizing, make sure to Google search your desired name, and see that there are not too many other companies already using the same name. Don't overdo the name, keep it short and simple. If you decide to make a site, have it designed to reflect your character and professional record.
Aside from the social media platforms mentioned above, there are many popular drone forums out there. Finding the right forums, that are relevant to your work, can be a good place to reach clients who are looking for your exact specialty. Adding your input on these forums, and advertising your website or social pages, will give your business validity and show that you are active and engaged.
Kindly ask previous clients to share their experiences working with you. On your site, you could use customer quotes as endorsements, and this will in turn help you become credible. On social media, you could ask followers and clients to re-post your images or tag you on their own pages. Regardless, these testimonials will show that you are active and have a following for your service and business.
By having a 'Contact Me/Us' section on your site (and social), you are showing your potential clients that you are approachable. They will feel more comfortable reaching out to you when you put yourself out there. Once people start reaching out, you must make sure to respond in a timely manner.
One of the most important things to share with your potential client base is that you hold a Part-107 certification. Today, many clients know to look for pilots who are Part 107 certified and that already have dedicated drone insurance. You want to make this information noticeable to your users immediately, whether it be on your site or social pages.
Customers and followers want to see that your business is up and running, so posting regularly to your social media channels, and your website will keep them interested. With this being said, you do not need to go overboard. Posting too often may end up backlashing. If you begin to take over followers' social media newsfeeds, this could result in unfollows.
Marketing requires effort, time, and even money. However, in the early stages of your business, there are lots of things you can do before you have to worry about spending money on paid advertising. Adding your business to Google will help you attract new clients when they use the Google search engine.
