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The legal industry, much like every other sector today, is undergoing a significant transformation. For decades, law firms have built their practices on referrals, reputation, and personal expertise. However, in an era where operational efficiency and digital presence are crucial, traditional methods are no longer sufficient.
In this episode of the Analytics Insight Podcast, host Priya Dialani speaks with Hamid Kohan, President and CEO of Legal Soft, about how AI and technology are reshaping the way law firms scale and serve clients.
Priya opens the discussion by reflecting on the common challenges law firms face when trying to grow, particularly staffing shortages and operational inefficiencies. Hamid Kohan agrees, stating that one of the most pressing issues in scaling a law practice is finding affordable, trained legal staff.
Legal Soft tackles this problem by providing globally trained legal assistants, case managers, paralegals, and intake specialists. These full-time, dedicated professionals integrate directly into law firms, offering a scalable staffing solution. With over 1,000 law firms and 3,000 professionals nationwide, Legal Soft has proven that innovative staffing is the first step toward sustainable growth.
However, Kohan emphasizes that staffing is only one part of the equation. He points out that without a strong digital presence, even the most efficiently staffed law firms can struggle. That’s why LegalSoft, through its sister company Practice360.ai, provides affordable digital marketing and client acquisition solutions. Together, these services help firms not only grow but also retain clients in an increasingly competitive market.
Kohan outlines three critical pillars that law firms must address to succeed in today’s landscape:
Scalable Staffing Solutions: Without access to trained, affordable legal professionals, scaling is nearly impossible. LegalSoft’s global staffing approach ensures law firms have the human resources they need without compromising quality.
Digital Marketing and Online Presence: A strong, consistent online presence is crucial for attracting and retaining clients. Practice360.ai, a sister firm of Legal Soft, helps law firms build their brand and connect with clients through smart digital strategies.
AI-Driven Operations: AI’s role in law goes far beyond simple automation. Kohan shares how lawpractice.ai, another sister firm of Legal Soft, serves as an AI ‘operating system’ for law firms, integrating tools for document management, client intake, drafting, pre-litigation analysis, and litigation support.
With the legal tech market overflowing with AI tools, Kohan emphasizes the need for centralized, expert-curated systems that streamline operations and avoid tool overload.
Having worked in Silicon Valley before entering the legal field, Hamid Kohan offers a unique perspective on how structured planning, metrics, and technology can foster growth. Since law firms, unlike tech companies, generally do not have multi-year plans, there have been very few forward-looking strategies in the legal field. Legal Soft fills that void by consulting and implementing actionable growth plans, which rely on AI, automation, and other proven business methodologies.
The company's philosophy is clear: to scale law firms efficiently through cutting-edge technology and expertise in operations and planning. Legal Soft stands as a growth partner for law firms, from staffing matters to operations, leveraging AI to drive growth.
The future of law is no longer confined to courtrooms and client meetings. The scale and scope of law firms are so large today that their development is contingent upon their adaptation to technological changes, planning for growth, and achieving operational excellence through AI-enabled operations.
In the words of Hamid Kohan, law firms need to overcome the shackles of tradition and step into a structured, tech-enabled future. Provided tech-driven solutions and strategic planning are harmoniously aligned, a law firm can not only scale but must scale.
