PiSquare: Infusing ML and AI for Smarter WorkFlows

Pisquare, a brand of Arima Analytics, is a Data Analytics solutions firm addressing the space of decision system optimization. Pisquare partners with organizations to transform their decision-making ecosystem with the right mix of strategic planning supported by analytical insight. The company helps organizations engineer and optimize decision-making systems for actionable insights. Using a combination of analytics and visualization, PiSquare is creating a springboard for businesses to reach the next level of performance. The company has been partnering with clients across the globe to optimize their customer engagement, supply chain, marketing & sales, delivery and talent for more aligned and mature performance.

PiSquare’s solutions are broadly structured into the areas of Customer Intelligence, Operations (IT & ITES) and Talent Management. Some of its key solutions include:

•  AI-driven Knowledge Miner and Recommender

•  Text Extractor for Text from images

•  Work Load Balancer

•  Customer Satisfaction Manager

•  Employee Success Predictors

•  Customer 360

•  Retail Analytics with Cross Sell Analytics, Segmentation

•  Promotion Intelligence and Offer management

•  Preventive Fraud Analytics for Insurance


Accomplishing Mission to Serve Distinctly

Pisquare has been in operation since April 2018. Jonu Rana, Chinmay Pradhan, and Rojalin Biswal are the three founders who started Pisquare with the intent of infusing AI and ML into the workflows of organizations. While Jonu and Rojalin had been part of large corporates, Chinmay had been the founder of another Machine Learning company.

In many organizations, the integration of AI into enterprise work has been quite low. Mostly, even with large data science teams, the volume of opportunities is so large that either these organizations are overwhelmed or just look at the internal potentials and end up working in silos. As a result, it becomes really difficult to unlock the true potential and scale of the opportunity.

So, the founders saw an opportunity to use AI to Augment the inherent intelligence in the organization and democratize the usage of analytical insights. They believed that a smarter workforce and a smarter set of processes will be possible with the infusion of AI into the current workflows of enterprises. The idea was to unlock the value of traditional processes with higher efficiency and effectiveness and take it into an exponential path of value realization. And this is possible when smarter insights are available as part of the natural workflow and systems.


Leaders of Consequential Success

Jonu Rana is the CEO of the company and prior to this, he had been working with QAI as Senior VP and GM China. Before that, he had been part of Microsoft and AT&T in the US. He heads Customer and Project evangelization and has been working closely with multiple clients in identifying areas of AI implementation as well as making it a reality.

Chinmay has been into the space of quantitative sciences for more than 15 years and prior to Arima was part of EY and QAI as a management consultant. He leads the Technology and R&D teams and is responsible for solutions as well as bringing solutions to the Market.

Rojalin has around 10 years of experience in the field of analytics and data systems and prior to this she had been working with AB InBev, Vodafone & TCS. She leads the analytics team in the organization.

The team has been working very closely with organizations and governments to bring analytics into the workflow.


Beneficiaries of PiSquare

With a team of 35 engineers across India, PiSquare is working with companies like Dell, Capita PLC, Mahindra Finance, Tata Capital, Sunlife, PowerSchool, Governments, Banks and insurance organizations. The company’s solutions in the areas of HR, Customers and Operations has given organizations a cost efficiency of around 22%-26%, error reduction of 18% and increase in cross sell of 6%.

Currently, Pisquare has technology partnerships with Amazon Web Services, SAS and IBM.


Approaches Driving Innovation

PiSquare works with large enterprises to infuse ML and AI into their work processes. Our key deliverable is a web-based application which comprises of data stores, interactive UI’s and ML& AI Algorithm engines. These are solutions which clients use to answer specific questions, simulate what-if scenarios and get alerts on key thresholds.

The manner in which Pisquare is able to integrate advanced AI models with complex data streams and rich interactive UI makes its solutions stand out among others.


Analytics is Transforming Industries

The founders believe that big data analytics is revolutionizing almost every field today. Organizations both big and small, are opening up to the importance of data and the amount of impact it can bring in to their decision-making. Right from optimizing their supply-chain systems and workflow management to enhancing customer experience and maintaining attrition, they are resorting to data for every decision. Integration of digital data and its implementation through analytics has been fetching humongous rewards to businesses around the world and is bound to bloom.


Valuable Testimonials

PiSquare has been mentioned as one of the emerging AI Startups in India. In a span of one year, the company has delivered projects to companies including Dell, Capita PLC, Xchanging along with PowerSchool in the US. PiSquare has been consistently rated as a top performer along with comments like: “A True AI partner who understands the complexities of large enterprises”, “The depth of knowledge in ML & AI and embedding them into web-based applications is quite extensive”, “Pisquare is very solution and customer focused company and work with the big picture in mind”


Challenges Strengthening Core

Jonu feels one of the key challenges the company has faced is forming the core team from various skills and proficiencies to come together and create a solution. Web-based ML and AI solutions require a team of UX, UI, Data Engineering, Application developers as well as data scientists to work collaboratively. “This challenge has been addressed by PiSquare’s core team members and we are now scaling pretty quickly,” he said.

“A related challenge was of projects demanding a bigger investment and clients being tight pursed”. PiSquare, through its Data platform could engineer the solutions matching with client budgets by end-to-end execution projects from Data Management to Visual management.


Future-Proof Roadmap

Jonu asserts data analytics, has gotten everyone to stand up and take notice. “We, at Pisquare, foresee a world that is simply data-driven, consumers and experts making it smart, intuitive, responsive and responsible. As AI & ML integrate with other technology to give unparalleled insights, the industry will continue to evolve in the future.”

The company is enhancing business agility and improving decision-making for its clients and would continue to do so in the future.

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