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Holiday Sales Trends: What Consumers Bought Most in 2024

Holiday Sales Trends: What Consumers Bought Most in 2024
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In 2024, e-commerce saw its dominance continue, with consumers projected to spend a record $241 billion online this holiday season. This represents

In 2024, e-commerce saw its dominance continue, with consumers projected to spend a record $241 billion online this holiday season. This represents an 8.4% increase from the previous year, highlighting the growing trend toward online shopping. Shoppers flocked to platforms offering a range of products, from nostalgic Y2K items, such as iconic mini skirts and flip phones, to tech gadgets like the Apple AirPods Pro 2 (USB-C). The convenience of online platforms has made it easier to shop for a mix of fashion, nostalgia, and modern tech gifts.

One of the most striking trends in 2024 is the shift towards experiential purchases

One of the most striking trends in 2024 is the shift towards experiential purchases. Consumers are increasingly prioritizing experiences over physical goods, with spending on experiences set to rise by 16%. However, that didn’t stop the popularity of timeless, comfort-oriented items like comfy “Pillowsacs”—oversized beanbag chairs perfect for cozy relaxation. Additionally, items that bring joy to the whole family, like kid-friendly digital audiobooks, captured attention as gifts that offer entertainment and learning, complementing the growing desire for memorable experiences over material goods.

Social commerce, particularly through TikTok, has significantly influenced purchasing

Social commerce, particularly through TikTok, has significantly influenced purchasing decisions this holiday season. A 24% increase in purchases made directly via TikTok has shown how impactful these platforms are in guiding trends. Popular items like unisex fragrances and slogan t-shirts found their way onto many holiday shopping lists. TikTok’s videos showcasing fashion and beauty trends have made these products go viral, making it easier for consumers to shop on the fly and directly from social media, blurring the lines between browsing and buying.

Amid inflation and economic uncertainty, shoppers are becoming more budget-conscious

Amid inflation and economic uncertainty, shoppers are becoming more budget-conscious, leading to increased sales at discount retailers and store brands. Many consumers sought value-oriented items without sacrificing quality. The rise of practical and affordable gifts like ballet flats and the Dash Mini Waffle Maker, a kitchen gadget that provides both utility and fun, highlights how shoppers are balancing their budgets with the desire to give gifts that still impress. Consumers are looking for practical, trendy items that cater to both needs and wants.

Black Friday and Cyber Monday remain key moments in the holiday shopping calendar

Black Friday and Cyber Monday remain key moments in the holiday shopping calendar, with retail sales in the US projected to hit $75 billion during these events. These sales events were a hotspot for consumers to pick up highly sought-after items like the COACH Quilted Tabby Bag, which combines luxury with functionality, and LEGO Sets that offer hours of fun and creativity. These events provide significant discounts on fashion gadgets, making them prime times for savvy shoppers to score big on gifts and essentials.

Mobile shopping surged in 2024, with 81% of consumers planning to use mobile apps during events

Mobile shopping surged in 2024, with 81% of consumers planning to use mobile apps during events like Black Friday and Cyber Monday. This surge was driven by the ease of purchasing items like the Apple AirPods Pro 2 (USB-C), perfect for tech enthusiasts, or stylish unisex fragrances. Mobile commerce apps made it simpler to shop for various gifts, whether it was the latest tech, fashion accessories, or the fun, nostalgic Y2K items that had consumers reminiscing while embracing the convenience of online shopping.

Lastly, there was a strong trend toward supporting small businesses in 2024, with many consumers

Lastly, there was a strong trend toward supporting small businesses in 2024, with many consumers looking for unique, personalized gifts. Local shops were the go-to for handcrafted items like custom slogan t-shirts or artisanal products. Meanwhile, larger brands like LEGO and COACH continued offering high-demand products resonating with nostalgic and modern tastes. Whether for a personalized tote bag or a handcrafted piece of jewelry, shoppers demonstrated a growing interest in meaningful and locally made gifts, strengthening the connection between consumer spending and community support.

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