As big data and analytics continue to evolve at an ever-increasing pace, the innovation these technologies enable is transforming a wide range of businesses. A company which leverages cutting-edge technologies to gain new insights and dramatically improve decision-making is Oxagile. In an interview with Analytics Insight, Alex Kovalenko, VP of Innovation of Oxagile discusses how the company integrates disruptive technologies such as artificial intelligence and machine learning to build software which delivers improved customer service and experience.

Kindly brief us about the company, its specialization and the services that your company offers.

Founded in 2005, Oxagile is an innovation-driven software development firm specializing in fostering digital transformation for global clientele across areas such as OTT, machine learning, big data, business intelligence, IoT, and more.

With what mission, the company was set up? In short, tell us about your journey since inception of the company?

From inception, Oxagile’s main goal was to deliver bespoke solutions that help businesses thrive in highly competitive environments — from online video to healthcare to adtech. This mission and a value-driven solution-focused mindset has remained at the forefront of the company’s strategy.

Today, Oxagile designs, builds and optimizes a comprehensive range of custom solutions — from multiscreen platforms to complex media workflow orchestration to AI-driven content intelligence and recommendation engines.

Mention some of the awards, achievements, recognitions and clients’ feedback that you feel are notable and valuable for the company.

For many years, Oxagile has been a Microsoft Gold Certified Partner with an Application Development Competency.

The company has been included in the Deloitte’s Technology Fast 500™ ranking, which represents America’s fastest-growing tech companies. In addition, IAOP named Oxagile to the Global Outsourcing 100® list of the best outsourcing providers in the world.

Over the years, Oxagile had the honor and privilege to work with some of the world’s leading and most recognizable international brands, including Google, Vodafone, Discovery Inc., and more.

Brief us about the proactive Founder/CEO/VP of the company and his/her contributions towards the company and the industry.

Oxagile’s transformative business intelligence strategies are spearheaded by Alex Kovalenko, VP of Innovation. Alex’s bailiwick includes strategic market research, competition analysis, and nurturing client relationships around novel opportunities in AI, big data, predictive analytics, and more.

Tell us how the company is contributing to the Big Data Analytics industry of the nation and how the company is benefiting the clients.

Oxagile big data analytics expertise is underpinned by centers of excellence in OTT, deep learning, data science, and IoT.

These know-hows enable businesses to unlock next-gen capabilities around AI-driven content recommendations, machine learning-backed fraud detection, big data-powered QoE optimization, and fine-grained user behavior prediction — to name a few.

What makes company innovative? What are the key partnerships and involvements done to drive the innovation?

To stay abreast of the industry developments, Oxagile continuously invests in its own R&D and data science unit. By piloting innovative concepts as internal endeavours, the company gains hands-on know-hows and applies them on real-world projects to help clients improve time-to-market and reduce TCO.

In addition, Oxagile has recently released its deep learning-powered content DNA solution designed to enable unprecedented data insights for the OTT industry — including automated sentiment detection, substance and abuse flagging, intelligent ad placement, and more.

Kindly share your point of view on the current scenario of the Big Data Analytics and its future.

The industry’s future is inexorably linked with innovation around artificial intelligence, the Internet of Things, and predictive analytics.

In 2019, businesses can no longer afford to simply fill their data lakes. With the explosion of consumer data we see today, organizations need flexible high-performance solutions to unearth critical insights, build holistic customer profiles, and ultimately outperform the competition.

Kindly mention some of the major challenges the company has faced till now.

Over the past 14 years, Oxagile’s biggest challenge has been to stay on the cutting edge of tech while remaining solution-minded and exceeding client expectations.

Being attuned to client needs and pain points while fostering outside-the-box thinking throughout the corporate culture is a daunting task. But this task is crucial for a company that wishes to stay competitive and solve clients’ problems in today’s data-driven landscape.