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International Women’s Day 2025 is here, and on this occasion, Tinder has prepared a pleasant surprise for all the women registered on the platform. After a careful survey, Tinder has unveiled Her New Dating Rulebook, a comprehensive guide that reflects the evolving dating choices of women in the modern landscape. With women becoming financially independent, what young women in India expect from relationships has undergone a massive shift. This rulebook marks a significant shift towards authenticity, mutual respect, and safety in romantic engagements.
In this modern time, women have become a lot more progressive about their dating choices, and their expectations have also changed. With this progressive mentality, women are now prioritizing genuine respect over conventional gestures when it comes to their partner. This change is forcing online dating apps to reevaluate their rulebook.
Ahead of this International Women’s Day 2025, Tinder has done a survey that has revealed that 51% of young female users in India consider keeping promises over paying for them. For them, gestures like honoring planned meetings or calls carry the true essence of modern chivalry and the act of opening doors for them.
Moreover, the survey report highlights that approximately 36% of respondents value undivided attention during dates and meaningful conversations over superficial rituals. Even this perspective has impacted the set convention of men paying the bills. The survey reveals that only 23% of women prefer that, but mostly everyone else has emphasized financial equality and shared responsibility in relationships.
The evolving definition of chivalry also highlights women wanting their partners to support their career goals. Importantly, 36% of women believe that true respect involves a partner showing active support for their career goals, which highlights a desire for mutual encouragement and shared values.
With every passing year, women are getting more cautious about choosing their partner. Therefore, while navigating online dating platforms like Tinder, they value safety and authenticity above all. Generally, the user base of Tinder consists of young women, and the survey shows that more than half of the young female Tinder users have reported that they would unmatch individuals who send inappropriate messages, bypassing respectful communication.
Analyzing all this feedback, Tinder has implemented AI features like “Are You Sure?” and “Does This Bother You?” These two features are added to prevent unwanted interactions almost instantly. To make things further safer, Tinder has prioritized the authenticity of user profiles. As per the latest survey, around 44% of women prefer verified Tinder profiles to make sure that their matches are genuine people. Other than that, approximately 53% of users require verified profiles with clear display pictures. This trend highlights the desire for sincerity and transparency in potential partners.
Tinder's Her New Dating Rulebook highlights that women are seeking more than just appearances in their partners. In this rapidly shifting modern era, young women prioritize respect, safety, and authenticity more than anything else. At a time when safety, respect, and meaningful connections are shaping dating norms, Tinder’s new rulebook highlights relationships built on equality, genuine effort, and personal choice.
