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Samsung Electronics has unveiled the ‘Companion to AI Living’ vision at The First Look, during the CES 2026 event in the Latour Ballroom at the Wynn Las Vegas. Samsung’s latest offerings are focused on how AI will seamlessly integrate into homes, appliances, and devices to improve our daily lives.
The focus of the CES 2026 event was on AI. TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI leadership.
“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”
SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America, took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion.
The center of the display lineup is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. It marks a new era of color, which features the widest and most detailed spectrum ever seen in Samsung TVs. Micro RGB AI Engine Pro enables precise control over RGB colors, delivering vivid picture quality in every scene.
The tech giant introduced Vision AI Companion (VAC) to improve the viewing experience. It uses “AI technology to work alongside users as a full entertainment companion to enhance viewing, dining, and mood, anywhere in the home,” according to the company.
Samsung offers intuitive modes that let soccer fans personalize their viewing experience. Its AI Soccer Mode Pro provides an exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality.
AI Sound Controller Pro lets users raise or lower the volume of the crowd, commentary, or background music. It provides a personalized listening experience for TV shows and movies.
VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality through recommended recipes to other devices.
Samsung has introduced two new WiFi speakers, the Music Studio 5 and 7. These models support a wider range of sound system combinations, improve audiovisual quality, and enhance the aesthetics of any space.
Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics. The latest, ultra-thin OLED S95H features a refined bezel. The list includes a new portable projector, Freestyle+, which iVAC powers. It allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.
The 2026 TV lineup supports HDR10+ ADVANCED for enhanced brightness, genre-based optimization, intelligent motion smoothing, advanced local tone mapping, and improved gaming experience.
As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung also features Eclipsa Audio, the company’s new spatial sound system, introduced across all 2026 TVs.
Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA), outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores.
This insight comes to life with the Family Hub. The AI-enabled refrigerator is the centerpiece of the home, and now, with an upgrade to AI Vision built with Google Gemini, it redefines living for an AI future.
Through a gamified feature called “What’s for Today?”, select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook.
Samsung also unveiled FoodNote, which is a new weekly report that recaps users’ food intake patterns.
Additionally, Now Brief includes more widgets on the Family Hub screen, and with Voice ID,9 can distinguish between family members and display content relevant to each individual.
Bespoke AI Laundry Combo eliminates the need to transfer laundry loads, solving a major pain point for households. This new model features enhanced features, such as a faster super-speed cycle and improved drying performance.
Samsung’s new Bespoke AI AirDresser features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts.
Bespoke AI Jet Bot Steam Ultra features an Active Stereo 3D Sensor to recognize liquids like coffee, juice, or even transparent liquids like water.
Also Read: Samsung to Launch Galaxy S26 in February 2026, Prices May Start at $799
Samsung is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances, and network systems. The tech giant is focused on providing a true AI companion experience in daily life. Users will get opportunities to find more meaningful moments everywhere.
Samsung has laid out an ambitious roadmap for a smarter, more intuitive future. This AI-first ecosystem could redefine how users interact with their homes, devices, and digital lives.
