Next Generation Data Storage Market to Reach US$107 Billion by 2028

Future of Next Generation Data Storage market: Growth drivers, market restraints and recent developments
Next Generation Data Storage Market to Reach US$107 Billion by 2028

Next Generation Data Storage Market Prediction: The Next Generation Data Storage market size is expected to reach US$107.17 billion by 2028 from US$67.51 billion in 2023, with a CAGR of 9.69%. The direction of the next-generation data storage market trajectory is on course to change how organizations store, process, and get value out of their data forever.

Across industry segments, the market is expected to offer features ranging from cloud-scale platforms to AI-driven storage solutions. This will provide efficiency, scalability, and improve performance.

The article discusses what the future of Next Generation Data Storage market is estimated to bring, analyzing the major trends, innovations, and their effects on companies over the years.

Factors driving the Next Generation Data Storage market growth

Demand for AI and ML-based cloud-based services is said to be driving next generation data storage market. These services need scalable and performant storage solutions to work with massive datasets and provide real-time analytics.

Data production is growing in an exponential manner, thanks to Internet of Things (IoT) gadgets, social media platforms, and online transactions. The increased creation of data requires storage solutions which are able to not only store vast amounts of data but also support data management and analytics efficiently.

With data being more important than ever to business operations, organizations are focusing on securing their data and ensuring it arrives fast and reliably. The escalating need for robust data storage solutions fuels the market for next-generation data storage.

The rise of cloud computing and edge computing technologies imparts a major impact on the need for decentralized storage solutions. Cloud computing lets you store whatever you want and access it from anywhere while scaling it to your taste, leading to the growth of services such as SaaS, and PaaS.

The future is looking extraordinary for the data storage landscape, with the likes of DDR5, DNA storage, holographic storage, and SSDs leading the charge and blazing paths that have been dreamed of for decades but are being realized only now.

They have higher storage densities, access times, and performance, which are required to take care of the overall rise of big data.

With businesses consolidating data centers for better efficiencies and cost effectiveness, the trend is not going to die down anytime soon. This consolidation trend also typically demands high density storage solutions that can support more data within the same physical footprint.

The high capacity and performance rates needed for data center consolidation are delivered through next generation data storage solutions.

Market restraints that may hinder the growth

The first step in adopting networks that can operate with such AI-friendly data storage solutions represents a very high expense. It is especially true for one that is prohibitive to smaller organizations that are working on a start-up budget.

Many of these new and advanced storage technologies require significant upfront investment to purchase new hardware and software and update the existing infrastructure.

Adoption of new data storage technology is slowed by the necessity of interoperability with legacy apps and systems. Despite this, most organizations have built their IT environments around legacy systems and software that not only support their operations but are crucial to them.

The biggest challenge today is integrating new storage solutions with these systems, which can be expensive and time-consuming.

The volume and variety of data that you are storing in next-gen storage solutions can also pose some security risks. As data storage evolves, so do cyber threats and the methods and sophistication through which they operate.

New technologies need to ensure their security more than established systems, as organizations will be reluctant to adopt new tools if they present new points of failure.

There are longer adoption curves too, from industry standards to highly regulated markets like healthcare and finance where new data storage technology has to comply with strict data protection rules.

This is the case with industries like healthcare, banking, and finance. They deal with sensitive data and are governed by strict regulations like HIPAA, GDPR, and PCI DSS that stipulate how data should be stored, processed, and secured.

Situations in which immense quantities of data need to be moved from a legacy storage system to a new platform are laborious and time-consuming. This may pose an obstacle to upgrading to new technologies.

There are numerous challenges in data migration, and among them are data integrity issues, data loss in some cases, and downtimes if the migration process extends for long periods of time.

Should next-generation data storage solutions offer no tangible performance or reliability improvement over traditional storage methods, organizations might just shy away from adopting them. Companies anticipate newfangled tech to deliver solid benefits, such as access to data more quickly, being made more hard and lowering latency.

Recent Developments in the Next Generation Data Storage Market

IBM Storage Scale System 6000: IBM made an advance in the next-gen data storage market with the launch of its new IBM Storage Scale System 6000. It is a cloud-scale global data platform designed for AI and data-intensive workloads.

Named as a 2022 Gartner Magic Quadrant Leader for Distributed File Systems and Object Storage, IBM always continues to increase its storage offerings. The new Storage Scale System 6000 provides access to a 7M IOPS and 256 GB/s throughput in a 4U form factor, leveraging NVMe FlashCore Modules for efficiency.

It integrates seamlessly with AI workloads through AI with Watsonx and NVIDIA technology, promising important performance and cost improvements.

DDN Infinia: DDN announced DDN Infinia, the company's control plane for AI and multi-cloud data managers. Infinia is multi-tenant, containerized , and has advanced data orchestration for generative AI and large language models.

It offers simplicity in deployment as well as the ease of dynamic data provisioning, governance, and control. Moreover, the platform is backed by an energy-efficient and high-density appliance that utilizes a system with QLC-flash for essential performance.

Initially available in their Amazon S3 environment, DDN plans to deploy Infinia on Google Cloud and expects to support other clouds as well.

HPE GreenLake Block Storage: Hewlett Packard Enterprise (HPE) announced new offerings for HPE GreenLake, its high-growth as-a-service business. This will help businesses simplify complex infrastructure and operations needed to support their digital transformation initiatives.

The agreement additionally sees the launch of HPE GreenLake Block Storage for AWS for hybrid cloud storage management. This along with the latest round of HPE GreenLake for Block Storage, has increased NVMe capacity and AI-driven analytics.

The HPE Timeless Program has been introduced to offer customers a lower total cost of ownership (TCO) and investment protection through non-disruptive upgrades. The announcement includes HPE Alletra MP, which provides mission-critical resiliency support and larger capacity, as well as new Private Cloud solutions that optimize VM mobility and edge workloads.

Notable Partnerships in the Next Generation Data Storage Market

Intel and Ugreen partnership: Intel and Ugreen announced a new series of UGREEN NASync Network Attached Storage devices at CES 2024. It offers superior storage capacity, and some even come with automated smart decision-making options powered by Intel® processors.

This partnership is set to blend AI more in your daily routine by providing user-friendly utilities for both work and lifestyle. In fact, being a consumer electronics and portable power solution pioneer, Ugreen’s cooperation with Intel on NAS technology enables it to apply its innovative value in the field of 8K video output. It also allows to optimize it for AI model computing power.

Samsung Electronics and Western Digital collaboration: South Korean giant Samsung Electronics and Western Digital are set to establish a new standard for next-generation data placement, processing, and fabrics (D2PF) storage technologies. In this regard, they have recently signed a memorandum of understanding (MOU).

The partnership focuses on simplifying how Zoned Storage solutions are deployed, enabling efficient data management within high-capacity Solid-State Drives. It also improves the quality of service levels.

By working with Zoned Storage software and D2PF standardization, the collaboration provides for a broad industry ecosystem. Not only that, it also provides a comprehensive set of open standards for reducing complexity for storage developers.

Actions have been coordinated around Zoned Storage devices, such as ZNS SSDs and SMR HDDs, and a Zoned Storage Technical Work Group (TWG) has been created to formalize common use cases and system architectures.

Sandia National Laboratories and DataDirect Networks partnership: Sandia National Laboratories and DataDirect Networks (DDN) are working together to create Infinia. It is a storage system aimed at high performance computing (HPC) workloads.

This collaboration, a part of the National Nuclear Security Administration's (NNSA) post-Exascale Computing Initiative. This is focused on advancing capabilities for managing data and the fault tolerance needs of complex scientific workloads.

This partnership enables Sandia and other DOE labs to apply their expertise to Infinia’s design. It also ensures that the system addresses both current and future HPC challenges, such as machine learning and cloud-centric work.

The combined effort here is a great example of how industry and national labs can produce new-generation storage solutions to support the highest priority national security missions and broader HPC cases.


The global next generation data storage market is poised for growth in the coming years as it has an exciting and dynamic future. The enterprise landscape will be redefined with AI-powered analytics, multi-cloud integration, and next-gen data protection solutions.

This transformation is bound to give organizations that leverage these technologies a competitive advantage in extracting new insights. But, as the market matures, partnerships and cooperation between players, including those providing analytics solutions, will become more necessary.

Businesses that remain agile and proactive will realize the true benefits of next gen data storage solutions, leveraging a path to innovation and sustained growth in the digital age.


What is the next generation of data storage?

The next generation of data storage refers to advanced storage solutions that provide higher capacity, faster speeds, and improved security to manage the exponential growth of digital data.

These solutions include emerging technologies such as DNA storage, holographic storage, and solid-state drives (SSDs), which offer unparalleled density, speed, and security.

What is the new type of storage?

The new type of storage is characterized by advanced technologies such as DNA storage, holographic storage, and solid-state drives (SSDs), which offer higher capacity, faster speeds, and improved security compared to traditional storage methods.

What is the fastest data storage technology? 

The fastest data storage technology currently available is NVMe (Non-Volatile Memory Express) SSDs, which can achieve read/write speeds of up to 3,500 Mbps.

These NVMe SSDs leverage the PCIe interface to deliver significantly faster performance compared to traditional SATA SSDs, which max out at around 600 Mbps.

Which storage is faster?

The fastest storage currently available is the PCIe Gen4 NVMe SSD, which can achieve read speeds of up to 7,000 MB/s and write speeds of up to 5,000 MB/s.

This technology is particularly well-suited for demanding applications such as gaming, video editing, and data analysis, offering unparalleled speed and performance.

What is the most permanent data storage?

The most permanent data storage is typically considered to be blockchain-based storage solutions, such as Arweave, which use decentralized networks and robust incentives to ensure long-term data preservation.

These solutions can store data for extended periods, often with multiple copies and frequent verifications, making them highly reliable and secure.

Related Stories

No stories found.
Analytics Insight