Manzeera Solutions: Delivering Exemplary Business Intelligence Solutions Globally

Maninder Singh

Manzeera Solutions is an expert business intelligence (BI) consultancy based in the UK. Manzeera’s niche offering lies in the deep understanding it holds over the challenges faced by large and medium-sized organizations. The company specializes in transforming its customer’s BI landscape and strategy by reducing dependency on IT, introducing self-service wherever possible and making BI as lean, efficient and productive as possible. Manzeera offers full end-to-end solutions including BI implementation, evaluation, consultancy, training, support and maintenance to global enterprises. With a passion for cloud-based BI technology, the company has modernized BI solutions across a range of industries including travel and transportation, retail, pharmaceutical, logistics, manufacturing, financial and international sport governing bodies.

The company’s extensive experience and in-depth understanding of BI allows it not only to dramatically reduce costs but also vastly improve the usability and quality of BI across a business. Manzeera Solutions covers the full Gartner’s Quadrant and whilst it has preferred solutions, the company always offers its customers an independent view of what suits them, acting independently to ensure customer success.


The Journey to Excellence

Manzeera Solutions’ mission is to transform the BI function for large and medium-sized organizations with innovative products, services and solutions. Over the past few years, the company identified recurring pain points in the business intelligence set up across enterprise level organizations. Manzeera turned its focus on evaluating and addressing these issues for their customers, subsequently creating and refining its own flagship best practice model known as ‘The BI Pentagon of Success’. This model sets Manzeera Solutions apart in the market, outlining a thorough approach to evaluating, implementing and maximizing a BI investment end-to-end.

Through the model, the company optimizes its client’s BI solution bringing them up to speed with the latest technological advances whilst minimizing risk and maximizing ROI. Further to this, the company has created various solutions in order to smoothen the transition from old BI set ups to modernized and optimized BI landscapes. Manzeera Solutions’ journey since the company’s inception has been incredibly rewarding as their goals have come to fruition, making real change and impact across the businesses it works with.


Transformative Technology Leader

Maninder Singh is the Managing Director and Founder of Manzeera Solutions. Having deep experience in the industry for over 15 years, he has been heavily influential in numerous large enterprise organizations’ BI implementation and success. Maninder has been a keynote speaker at numerous BI industry events, promoting best practices and imparting vital knowledge that has led not only to the success of many organizations but also been a vital component in the development and strategy for BI technologies, tools and platforms. He has been instrumental in the formation of the consulting bench mark model ‘The BI Pentagon of Success’ and is admired throughout the industry for his actionable without embellishment working style. Maninder’s niche expertise revolves around bringing off track projects on track and offering solutions around long-standing complex BI issues.


AI and Big Data to Drive Disruptive Innovation

Maninder believes that this is a very exciting time as data is being extracted and utilized at an increasing rate. 90% of data in existence was obtained in the last two years and the current output of data is roughly 2.5 quintillion bytes a day. It is evident that these technologies are being adopted with many enterprise executives agreeing that companies which do not embrace disruptive technologies will lose their competitive position and could face extinction. “Disruptive technologies such as big data, AI, cloud computing etc. are becoming a vital component for organizations in order to utilize growing data volumes and stay ahead of the game. This is driving extensive innovation throughout the industry and organizations as they embrace this drive for change,” he said.


A Distinctive Competence

Manzeera Solutions is at the fore of Business Intelligence development, in terms of both strategy and technology. The combination of deep, extensive knowledge in both these fields ensure that the company is always up to date on the latest emerging trends and approaches to BI, remaining as innovative as possible. The company’s product and solutions vertical highlights its innovation and sets it apart in the market. “We heavily invest in solutions that cut down on deployment time, bring efficiency and cut down long-term costs. Finally, Manzeera always remains independent to any technology involved; our customer centric approach ensures that our customers can be certain that any suggested tools are the best strategic move for their Organization,” Maninder added.


Data-Driven Investments to Build Customer Success

Manzeera is investing significantly in reusable solutions to ease data transfers across cloud/on premise systems to create a common data tier which can act as a foundation for deep machine learning. “We strongly believe when data is in a common tier and with the right set of tools/ solutions, deep learning, machine learning, AI, big data analytics etc. can be enabled in an accelerated manner. Manzeera is prioritizing investments based on specific use cases to maximize customer success.”


Reflections of Excellence

Manzeera’s innovate solutions attracts many major players in the EMEA market that want to work alongside the company to bring mutual success. For Manzeera, its biggest reward is to see its customers successful and this is what it strives for on a daily basis. One of the most fulfilling successes of 2018 for the company was its involvement in reshaping and growing BI competency for one of the world’s leading international sports governing bodies. It has been incredibly satisfying for Manzeera to see organizational wide change in BI and the subsequent successes brought to the fore by this.


Impediments to Growth

The company feels the most predominant challenges it faced are typical to any organization, that is, promoting large-scale growth and change within enterprise companies. Resistance to change is a major challenge faced in large and medium-scale businesses. Secondly, a lack of awareness of benchmarking models to assess the health of the internal BI function can present challenges –often organizations can see that their BI is not working in the way they desire but struggle to understand exactly why this might be. Maninder is proud of the fact that Manzeera has the processes and methodologies to address such challenges and always endeavor to work with key stakeholders closely throughout the process to maximize success.


Future Endeavour

Manzeera sees a very good future for the company and continues to invest in line with trends. As an agile and dynamic company, Manzeera strives to keep their investments aligned with the industry changes and client requirements, growing and shifting in line with the market. The company is also excited for the future of the industry and looking forward to seeing increased success with its clients in the coming years. “Now is the time for businesses to focus on the changing requirements of BI and modernize their data landscape to ensure they stay ahead of the curve. We believe every organization deserves lean and self-service BI,” asserts Maninder.

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