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Small business health is essential to the U.S. since they make up 99.9% of all U.S. businesses and 99.7% of firms with paid employees. Most importantly, data from the SBA shows that small businesses account for 44% of the country's economic activity. Despite the tough times in the previous years, small business numbers continue to grow, showing that entrepreneurs love the opportunity to help drive the American economy.
Small business owners do not skip a beat when using tools that help them grow their company, and QR codes are no exception. These quick response bar codes that smartphones can read have several purposes, which is why you see them everywhere.
Unlike barcodes, QR codes have a broader purpose than inventory management since they are more flexible. The machine-readable squares in black and white have the encoded information of the details you feed it.
The user-defined information they store allows them to display text and images, send emails, call a phone number, go to a website, etc. This flexibility makes QR codes helpful in marketing your business, offering better customer service, and engaging your audience.
QR codes have become a business staple that allows you to approach your customers creatively as you accomplish various tasks. Here are some ways that your business can utilize QR codes:
You can reach your customers with your QR marketing by giving them product information, coupons, discounts, and other critical business information like store location and contact numbers. You can also include a virtual business card QR code with a professional photo.
Don't forget that social media QR codes also make it easier for you to share your business social media accounts. So whether you are using Instagram, YouTube, Facebook, or Twitter, you can help increase brand awareness for your business.
You can use QR codes to increase your sales in several ways. For example, you could include a QR code with a promotional code or an SMS that tells you when the customer is ready to schedule an appointment for one of your services.
QR codes can also play an essential part in building customer relations. One use is to include up-to-date instructions for your product. QR codes also allow you to prepare a short pre-written text for queries or subscriptions. Depending on the QR codes, these can be SMS QR Codes, Email QR Codes, or Phone number QR codes.
URL QR codes embed a business website address, allowing users immediate access to your website, e-store, or any other site you wish them to visit. For instance, your menu page if you own a restaurant that frequently changes its menu.
Another way QR codes can help your business improve customer service is by offering them instant access to your WiFi network by using a QR code. The moment they scan the code, they automatically connect.
Creating a custom QR code is easy with TRUiC's free QT code generator. Firstly, thanks to being privacy-focused, the information you enter into the QR code generator is never publicly recorded, so it is safe for you and your customers to use.
Start by deciding the type of QR code you need and then fill in the necessary information at "Enter Content." The next step allows you to choose the foreground and background colors for your QR code that align with your branding by pressing "Set Colors."
Now you can go to the "Add Logo Image" section and press "Upload Logo" once you select the logo you want to add. If you don't have a logo, TRUiC has a free logo generator that you can use to create one.
Next, press "Customize Design" to choose your barcode's preferred weight and style.
You are ready to click on "Create QR Code" to see your completed code that features your tailored logo, color scheme, and related content. Finally, click "Download" to save it and begin using it.
As you grow your small business in America, you want to use the tools available to lead your customers to your website and get their repeat business. QR codes have many uses, but you can customize them to align with your brand image as you take your customers through their journey.
