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Tech Design, Adobe is buying Figma. The acquisition will allow Adobe to incorporate Figma's popular design tools into its widely-used portfolio of creative apps. The deal has been in the works for several months and it may be for more than $15 billion. It competes head-to-head with Adobe's XD program. Both Adobe and Figma will run independently until the transaction closes and the field will continue to lead the Figma team. The combination of Adobe and Figma communities will bring designers and developers closer together to unlock the future of collaborative design, which is probably just the kind of corporate talk that makes users uneasy.
Figma's goal is to use Adobe's resources to make design and developer tools more collaborative and accessible. Adobe pointed to Figma's early bet on browser-based collaboration and its ability to bring Adobe's design tools into the future. Adobe and Figma's cash-and-stock deal will give Adobe the ownership of a company whose web-based platform for brainstorming and designs is widely popular among tech firms.
Adobe will integrate some of the features from its other products, such as illustration, photography, and video technology, into Figma's platform. Adobe's greatness has been rooted in our ability to create new categories and deliver cutting-edge technologies through organic innovation and inorganic acquisitions. The company issued mixed guidance for the fiscal fourth quarter.
With Adobe's amazing innovation and expertise, especially in 3D, video, vector, imaging, and fonts, we can further reimagine end-to-end product design in the browser, while building new tools and spaces to empower customers to design products faster and more easily. Adobe says the current plan is essentially for nothing to change. Adobe has faced dropping shares and grave concerns from investors about its ability to grow with upstarts.
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