How AWS, Google, and Microsoft are Dominating the Cloud?

How AWS, Google, and Microsoft are Dominating the Cloud?

Here's an overview of the AWS, Google and Microsoft are leading the cloud market

Due to the digital revolution trends hastened by remote work and the COVID-19 pandemic, cloud computing has become the primary choice of IT in 2022. Here's an overview of AWS, Google and Microsoft are leading the cloud market.

Microsoft using significant deals to accelerate its cloud strategy

Winning major deals is a significant driver of cloud growth for Microsoft. "Demand is increasing in every sector, client category, and area," Microsoft CEO Satya Nadella said.

According to Nadella, Microsoft is gaining tier 1 infrastructure operations from sectors across several categories, all of which are migrating mission-critical workloads to Azure.

"Overall, we're witnessing larger, more intentional Azure engagements from top firms like US Bank, Boeing, Kraft Heinz, and Westpac, all of which have selected our cloud to power their digital transformations," said Nadella.

Google is differentiating itself through open infrastructure

According to Sundar Pichai, there are several factors that distinguish Google Cloud from its competitors.

"Our open, secure infrastructure continues to be a difference because it allows customers to execute their workloads and apps wherever they need them," Pichai said. "International firms like Boeing, Dun & Bradstreet, and Kyocera are recognising this."

According to Pichai, another differentiation is the Google Tau VM offering. Tau VM offers cloud virtual machines powered by AMD EPYC 7003 "Milan" processors, delivering a price/performance ratio that is more than 40% higher than any other top cloud provider, he claims.

According to Pichai, the Google Distributed Cloud Edge is also attracting users as a novel edge solution meant to handle telecommunication networks of the size.

AWS continues to lead

AWS continues to dominate the cloud industry and expand its presence.

According to Amazon CFO Brian Olsavsky, AWS finalized the rollout of its first 16 local regions in the United States in the last quarter, with 32 more to follow across 26 nations.

"Local zones allow us to deploy our services in the cloud's rapidly approaching key demographic, commercial, and IT hotspots, expanding our infrastructure coverage and allowing clients to achieve single-digit micro latency output," Olsavsky explained.

As per Synergy Research Group, the cloud market is rising at a 34 percent annual rate. Regardless of the fact that there are several public cloud providers worldwide, the Big 3 Microsoft, AWS, and Google account for 65 percent of the market.

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