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Advanced technologies are taking the digital world by storm. They have impacted even businesses that thought this trend would skip them. And in that process, many companies are being forced to adapt. Many SaaS companies have already adopted advanced technologies that help better their businesses. But what are they? And how do they work? We'll explain all of that and more in this article.
Search Engine Optimisation or SEO represents the process that helps improve the quality and quantity of website traffic to sites from search engines. Similarly, SEO for SaaS (Software as a Service) is the process of increasing traffic for a SaaS company's site by earning top rankings. A SaaS SEO agency can help clients achieve that quickly and effortlessly.
The SEO industry is continually making innovations that can significantly benefit SaaS companies. Since new and advanced technologies regularly emerge to help create better results, you need to adapt to these changes to ensure your brand stays afloat and relevant. So, here are some of the advanced technologies that can benefit SaaS SEO agencies.
Since 2019, Natural Language Processing (NLP) has been the standard in powering the SEO industry with innovative technology. Through NLP, Google looks at the intent behind the search instead of relying on particular search phrases and terms to provide relevant answers. This helps yield better search results from an SEO perspective. Creating top-tier and informational content helps keep the focus on the searcher's intent and not the keywords used.
More than 50% of total global searches come from mobile devices. Many users are switching to mobile instead of relying on computers, laptops, and tablets. You can read more about it here. Mobile-first indexing is crucial because it uses the website's mobile version for indexing and ranking. Soon, all websites will have mobile-first indexing. This is incredibly important for SaaS SEO as you want your business to rank high.
Search engines like Google have been regularly updating their algorithms to improve search experiences for users worldwide. Through such updates, long-form content has become a crucial ranking factor. Such content takes a more in-depth approach to the topic and meets the searcher's intent more clearly.
Yet, writing long-form content is not easy as there are many factors to be considered. Editing such content would take hours, so this is where on-page automated content optimisation steps in. It helps streamline the content research process and provides valuable information developers can utilise to create high-quality content.
Security might sometimes be overlooked when it comes to SEO for SaaS; SSL certificate labelling is a vital SEO trend that businesses should consider. This has proven to be a key ranking factor for Google and other search engines as it demonstrates that users can trust you. What's more, continuous innovations in SEO have only contributed to this requirement.
Sites with SSL certificates are labelled as HTTPS. This proves that the site is safe and secure and increases its integrity. Thus, this is extremely important to SaaS companies that want to increase foot traffic and gain a higher ranking. This advanced technology might seem meaningless to some, but the implications are clear — obtaining an SSL certificate is now an integral part of any SEO strategy.
Advanced technologies represent continuous work and processes thanks to ever-changing tools and digitalisation. SaaS companies need to keep up with the changing times, so staying up to date is extremely important. That's why SaaS companies need to constantly update their services so users can enjoy the updates and enhancements without significant downtime for the company.
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