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Jenny Keisu is the CEO of X Shore, which creates 100% electric boats for a fossil fuel-free tomorrow. She and her team combine Swedish maritime craftsmanship with technology, innovation, and sustainability to change and charge the future of the boating industry.
As the CEO, she is responsible for all aspects of the company's operations, such as product development, strategic partnerships, and market expansion. She leads with passion and vision for sustainability, which have enabled X Shore to grow and become a pioneer in the electric boating sector.
Before joining X Shore, Jenny was a partner and CEO at Summa Equity, one of Europe's leading impact funds, where she was also part of the founding team. She has a legal background and has held senior positions at Nordic Capital and Mannheimer Swartling. She has also taught as a visiting senior lecturer, a university lecturer, and an assistant course director at Uppsala University's Faculty of Law.
Besides leading X Shore, Jenny is a non-executive director of Aligro Planet Acquisition Company, a planet-focused investment group. She was also the chair of Wellstreet, an early-stage investor.
X Shore is a Swedish climate technology and electric boat firm established in Stockholm in 2016. The firm has become the world's leading supplier of electric boats, with customers in markets such as North America and Europe. The organization's boats do not use fossil fuels and have minimal impact on marine wildlife.
The company produces high-performance boats powered by electricity and changing and charging the boat industry for a fossil-free tomorrow. The boats' Scandinavian design blends nature, Swedish maritime craftsmanship, innovative solutions, and cutting-edge technology. Sustainability is at the core of everything X Shore does. An independent auditor rated the company, Cicero Shades of Green AS, as one of the most sustainable manufacturers in the world this year.
Clean and sustainable boating alternatives are in high demand due to the increasing concerns over carbon emissions and pollution. X Shore's boats offer a solution that meets this demand by introducing emission-free and noiseless electric crafts that combine sustainability, performance, and style. The firm's boats minimize environmental impact without compromising quality or aesthetics and align with the industry's push toward sustainability.
Moreover, with the launch of the X Shore 1 – which has been compared to a 'Tesla Model 3' moment because of its shallow price point – the company aims to make electric boating and sustainability accessible to a larger market.
A swift transition to sustainable boating is essential for meeting global emission reduction targets. X Shore leads this transition. The company is leading the charge towards an electric future by massively increasing its production capacity and launching the X Shore 1 at a great price point. The firm has established a 2030 agenda, which includes pioneering CO2 net-zero, long-term sustainable boat manufacturing, enabling traceless and safe ocean voyages, and championing responsibility and diversity. The organization has shown electric boats' viability and success, inspiring other companies to invest in sustainable technologies and develop their eco-friendly solutions. This industry-wide transformation leads to a collective reduction in environmental impact and creates a more sustainable future for boating.
Jenny Keisu has a steadfast focus on innovation, the power of collaboration, and a vast network of investors, world leaders, and company heads, which have benefited X Shore enormously. Her leadership has contributed to X Shore's success and positioned the company as a key player in the sustainable boating market.
Jenny has a background in climate financing – as one of the founding members of Europe's most significant impact fund, Summa Equity – which has attracted strategic investors who recognize the potential of X Shore's technology and share the company's vision for sustainable boating. She has successfully raised capital on multiple occasions under highly challenging conditions, such as a $50 million funding round closed in April 2022, shortly after the Russian invasion of Ukraine, and a $30 million funding round closed in April 2023, despite inflation and concerns about the banking system after the SVB and Credit Suisse situations.
She believes that partnership is the new leadership, and this strategy is embedded in how she runs X Shore. The company has collaborated and partnered with various organizations for various purposes, such as product development, facilitating the transition to electric, or spreading the availability of X Shore boats across the world. The firm strongly focuses on collaboration as a tool to drive innovation, which is key to the company's success to date. She and her team have worked tirelessly to join forces with big and small companies to share knowledge, encourage one another on targets, and collaborate on technological developments.
Charging infrastructure for electric boats, which is still being deployed, is one challenge for electric boat manufacturers. This can pose challenges in terms of accessibility to charging stations, especially in remote areas or regions with limited charging infrastructure, and in turn, puts obstacles in the way of electric boat adoption. However, progress is being made, and access is being widened.
These challenges and potential drawbacks exist, but it's important to note that many are being actively addressed and mitigated as the industry evolves. Companies like X Shore are working towards overcoming these challenges and driving innovation to make sustainable boating more accessible and practical in the long run – notably with the launch of the X Shore 1.
X Shore is centered on a pillar of collaboration, always looking for new innovative companies that can help it develop the solutions required to reach its targets and ultimately enable its vision of zero-emission boating. The company partners with some of the world's largest technology companies to improve its product offerings, such as Bosch Engineering and Kreisel Electric, and it is always on the lookout for more partnerships to push the boundaries of engineering excellence and propel the electric boating industry forward.
The firm has collaborated with various organizations to propel electric adoption across the US and the globe, from dealerships such as Florida-based dealer Nautical Ventures, which sells X Shore crafts across the States, to luxury boat clubs such as Safe Harbor Marinas. The organization also works tirelessly to accelerate the global transition to electricity through collaboration; one example is its strategic alliance with the global marine fast-charging network, AquaSuperpower, to drive infrastructure compatibility for electrification across the marine world.
Jenny is committed to building this network to bring diverse perspectives and create a knowledge-sharing platform. She instigated an EV alliance between CAKE, Einride, Heart Aerospace, and X Shore during Almedalen Week, a high-level political gathering on the Swedish island of Gotland. For her, the partnership is the new leadership.
Quote: Data analytics is unlocking new frontiers in the boating industry, empowering us to make informed decisions and optimize the performance of our innovative electric boats. It's shaping a future where sustainability and technology seamlessly coexist on the water.
Management: Jenny Keisu, Chief Executive Officer
Website: https://xshore.com/about-us
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