Jennifer Lauretta: Delivering Innovative AIoT Products to Control COVID-19 Spreading 

Jennifer Lauretta: Delivering Innovative AIoT Products to Control COVID-19 Spreading 

360 HealthTech designs and sells Artificial Intelligence Internet of Things (AIoT) for clients in B2B & B2C industries. The company is a spin-off business from 360 Degree Digital whose core area is designing technological solutions for SMEs digital transformation roadmap in the realm of innovative capabilities, user experience, services and products.

360 HealthTech is the mainstream distributor for many Chinese AI manufacturers' and developers' of new AIoT inventions. Initially, 360 HealthTech was incorporated in early 2020 to address the silver generation's healthcare issues. However, there was an upturn of event. Due to the outbreak of global COVID19, 360 HealthTech became an immediate contact point of platform in global aid to deploy anti-COVID19 pandemic solutions for humanitarian initiatives addressing world health risks and emergency pandemic issues using Artificial Intelligence, Internet of Things, Cloud Computing and Big Data technologies.

360 HealthTech was founded with a mission to connect the world via a collaborative platform borrowing the strength of the most advanced technologies from developed countries to help address social issues as well as health issues at risk faced by the majority through strategic partnerships. The company promotes fostering and building the well-being and good health of the humankind through the use of tech and innovation, enhancing health infrastructure and industry to serve the aged population to live more harmoniously in the future communities and sustainable cities.

The AIoT products and distribution channels from 360 HealthTech's collaborative platform meet the needs of countries around the world, from APAC to Europe with different countries' governance compliance in which they must adapt to the changing technologies. Meanwhile, complying with the Know-Your-Customer regulations. 

Leading Strategic Management and Planning 

Jennifer Lauretta is the Founder and Chief Technology Innovation Officer (CTIO) of 360 Degree Digital where she manages user-centric product design and development She creates, improvises and implements holistic digital solutions via multiple sources of user research methodologies to discover users' behavioral patterns, pain points through data analytics addressing use cases issues & problem statements. Jennifer has also solved complex business design problems via service blueprinting, omnichannel journeys and customer experience mapping. She is skilled at integrating Agile & Lean UX practices into global multi-disciplinary team management.

As a strategic manager and planner in deploying UX Strategies into roadmaps, positioned across organisational changes in digital transformation landscape, Jennifer has played an important role in APAC, leading revolutionary industrial 4.0 technology innovation capabilities initiatives on IoT, cloud computing, AI speech recognition, AI visual recognition, AI face recognition, data analytics, hologram, 5G technology and various AI experience designed solutions on services, operational infrastructure, product design and development.

Jennifer is a serial tech entrepreneur, having founded 360 HealthTech and 360 Smart Home as part of 360 Degree Digital group business. 360 HealthTech offers healthcare technological related consultation to healthcare organisations and institutions. It works on bringing innovative technology solutions to help boost the management of the community's healthcare issues, particularly the ageing population. 360 Smart Home, on the other hand, helps Singapore government to integrate AI into every heart of Singaporean's home where the core of family units lies, allowing the company to embark on a successful journey towards building a smart city by creating a better life with intelligence. The main business group company, 360 Degree Digital group, deals with digital transformation projects on processes and infrastructure of small, medium, enterprises businesses relating to productivity, service design, product designexperience design and end-to-end development. 

ResultDriven Leadership 

In every digital transformation initiative Jennifer has embarked on, she gives her best shot by being a committed, resultdriven and innovative leader in the center of change management designing user-centric solutions. She is an accredited Scrum Certified Master and Scrum Certified Product Owner. And over the years, she has worked herself up on the career ladder by equipping with high calibre skills in the management of product and service design projects and development to facilitate and lead companies in agile technological innovation globally. She is a strong advocator, owner, influencer, enabler who focuses on capability building, internal and external interfaces, process and personnel management, strategy and global portfolio management on artificial intelligence, machine learning, cognitive computing, RPA technological implementation. 

Jennifer started her career with a humble beginning as a design technologist in user experience and user interface design and development with a prior background in architecture concept design where she received numerous awards for creative innovation and other accolades. Over the years, she has shaped her professional path with cross-functional teams, leading in small and large projects, honing her critical approaches to devising creative strategies, making sure she grew to her fullest potential from every experience whenever opportunities were given to her. 

Jennifer was nominated as the top 8 emerging CIO OF THE YEAR Women in IT Awards Asia 2020. Her first core company 360 Degree Digital was featured as Singapore's Most Trusted Consulting Service Provider in Digital Transformation in APAC Business Headlines. Furthermore, 360 Degree Digital has also been featured as the Top 10 Product Management Consulting and Service Companies in APAC 2020 by APAC CIO outlook magazine. 

Embracing Changes for Transformational Leadership 

Jennifer believes that a transformational leader is not the conventional boss in an office operating setting, hierarchically command and control from top-down, executing work functions in decentralising mode by working in silo, and only focuses relentlessly on quarterly performance with initiatives and projects. Instead, it is about the mindset, not about digital or technology involved in the processes, which many organisational heads and business leaders have confused themselves and lost their ways during the transformational journey.

Jennifer advises to adhere to modern work management by applying principle of project management across all work on the entire enterprise and embrace changes quick enough before being wiped out by changes. She adds, transformational leaders must apply digital technology to foster humanity and togetherness in community instead of the other way round and be comfortable with ambiguity, develop a zest for learning, embody empathy and get stuff done and done right. She believes that, this is how a transformational leader is judged through her leadership, outcomes, work execution and cadence. 

Understanding User Experiences to Fuel Innovation  

Jennifer says when innovating a product or a solution that appeals to market target audience, businesses need to evolve and change in order to adapt to their customers' behavioural needs through understanding the user experience, changing behavioural patterns and the latest market development and trends, understudying customers' wants and needs The ultimate intent is to know what the customer wants to achieve by using that product; what kind of problems the customer is facing when using that product. Customers' feedback and usability testing are important aspects of user experience journey for product iteration.  

In the past, technologists made solutions into product form, either tangible or intangible to sell, and products have evolved since then. Today, customers have their unique problems to solve that have to be interwoven into their organisational structure to form a part of their operational ecosystem. The old approach that has been adopted from the past, if it is to be cloned again to be used in today's context, might not be an ideal or appropriate solution to the customer's problem by providing a stand-alone product. Hence, the concept of customized solutions is born. Any business who can provide customized technological solutions will have an upper hand in winning the hearts of B2B or B2C clientele into buying solutions, she concludes. 

Embracing Transformation for the Future Ahead 

Jennifer reviews that after COVID19, 360 HealthTech will divert back to solving eldercare-related issues to healthcare technology. The company has plans to expand overseas business collaboration and partnership with China's renowned universities to research and develop new AI technologies that will benefit both countries. Deploying artificial intelligence in robotics and automation and integrating machine learning, deep learning into internet of things, are the roadmap to solving eldercare challenges ahead.

The industry in future is full of opportunities ahead which solely depends on business leaders how the transformation and performance opportunities are embraced from data analytics and digitalization, particularly, the rapidly evolving opportunities in AI, robotics and automation. Business leaders not only need to invest in technology, but also transform their organizations with new mindsets, for instance, reimagine business models and business processes; test-experiment-learn-scale fast; digitalize assets and capabilities; stay calibrated and invest accordingly; integrate workers and machines to improve a new focus on human capital. 

Building a Mindset Shift for Emerging Women Leaders 

As an advice for emerging women leaders, Jennifer says that for them intending to excel in science and technology industry, the first deterrent factor is the mindset shift one must be willing to embrace, to adapt and to do more than what is expected. This means getting to the core of problem-solving alongside with counterparts to make that extraordinary efforts by improving any working processes which may cause obstruction to any technological projects an emerging women leader is undertaking. 

When a multi-million-dollar technological business is built, it is extremely important to have hands-on experience on what can work and what cannot work to test the assumptions of any new or evolved scientific technological inventions or solutions to a problem. She further adds, that every emerging women leaders will have a different specialization which takes a long time to master in each field. And unicorns are hard to come by, particularly, tech women leaders who are unicorns. To overcome these shortcomings, Jennifer works with expertise from different technological specializations, and puts together a collaborative effort in order to move an ideation to realization stage. People management and resource allocation are some of the most challenging obstacles in the process of managing the success of these projects, which are also the real test of tech women leaders' emotional intelligence, people skills as well as perseverance on top of the very niche technological skills that they possess in order to move their technological initiative forward. Jennifer advices budding or emerging women leaders to bmore courageous to adapt to changes and uncertainties, have the willingness to learn to work on things that is out-of-their-comfort-zone and work alongside with knowledgeable counterparts to gain first-hand perspective for better maneuvering of technological directions.

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