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Inside Games24x7’s AI Revolution: Can India Become the Next Global Gamechanger?
India’s gaming industry is on an unprecedented rise. With over 590 million gamers and growing at a rate of 23% annually, it has become the world’s second-largest mobile gaming market. Gaming in India is no longer just about entertainment; it’s about harnessing the power of technology, data, and AI to create immersive, intelligent, and personalized experiences. At the forefront of this transformation is Games24x7, a technology-first gaming company that has redefined how millions of users engage with online play.
In this exclusive interview, Dr. Tridib Mukherjee, Chief Data Science and AI Officer at Games24x7, shares how AI-driven personalization, generative models, and a culture of innovation are shaping the future of gaming.
India has quickly become one of the world’s most vibrant gaming markets. What role is technology playing in driving this rapid growth?
The availability of affordable smartphones and widespread internet access first sparked India’s digital journey. Today, however, the transformation goes much deeper. It is now driven by rapid advancements in technologies such as Data Science and Artificial Intelligence, supported by a strong digital infrastructure. This foundation allows platforms to adopt cutting-edge solutions and deliver highly personalized experiences to users at scale.
Artificial Intelligence, in particular, is transforming online gaming every day. We have moved beyond basic applications to advanced generative models such as GANs and autoregressive systems, which are reshaping how games are developed and experienced. These technologies enable the creation of immersive, responsive, and personalized gameplay that aligns with diverse user preferences.
Do you see India setting new global benchmarks in AI-powered gaming innovations? What are the key factors that companies must consider to shape the future of online gaming successfully?
India has all the right ingredients to become a global leader in online gaming innovation. The country’s vast and diverse user base, combined with massive data availability and a young, digitally native population eager for innovative experiences, creates an ideal environment for companies to experiment, learn, and rapidly scale AI solutions.
What also sets India apart is its strong culture of innovation. Companies here are finding innovative ways to integrate AI across their operations, from automating complex workflows to enabling faster and more efficient content creation through the use of generative AI. This agility will only grow as India’s digital public infrastructure continues to expand, supported by government initiatives, tech talent, and a thriving ecosystem of AI startups.
It is important to be technology-centric and keep data at the core of every decision. Personalisation powered by AI must remain a priority to keep users engaged and loyal. Generative AI will play an increasingly important role in producing high-quality, engaging content more quickly and regularly than ever before. Above all, maintaining a sharp focus on the user, their evolving needs, preferences, and motivations will be key to long-term success.
What does being a 'technology-first gaming company' mean in practice for Games24x7?
At Games24x7, we are driven by scientific thinking. We firmly believe that the best gaming experiences are created at the intersection of entertainment and science. Our scientific approach to running a business dates back to our inception. It is how we have always done things, and it is the single most significant force behind our success as a business. We have given our operating ethos a very apt name: the science of gaming.
First and foremost, this entails a robust framework for data processing, supporting both offline analysis and real-time personalization. Secondly, it requires unique data science and AI solutions that need to be served through a robust platform for operationalization. Last but most importantly, a constant lookout for innovation opportunities across product, marketing, engineering, and all enabling functions to leverage cutting-edge technolog.
This technology-first approach ensures that we remain agile, adapt to evolving user needs, and continue to lead the way in providing innovative, responsible, and deeply engaging gameplay experiences for millions of users.
Could you elaborate on how a culture of innovation can be developed and nurtured? Why is fostering such a culture important for organizations in the future AI world?
Creating and sustaining a culture of innovation is essential for any organisation that wants to thrive in this digital era. Ideas can come from anywhere, and Innovation thrives in environments where ideas are free to flow. Promoting this inclusive, idea-driven culture is key to sustained innovation.
At Games24x7, we believe that building such a culture starts with putting technology and data at the heart of everything we do. Every product, process, and decision is grounded in technological excellence and data-backed insights. This requires us to respect and accept what the data reveals, even when it challenges our strongest assumptions, and to be ready to adapt when needed. This mindset helps us stay agile and continually improve our products and experiences.
Innovation also needs practical platforms that turn ideas into action. Our internal employee engagement programs, hackathons, are a great example of how we bring together people from different teams to collaborate, test ideas quickly, and solve real-world problems.
In an AI-powered world where change is constant, nurturing a culture of innovation is what enables companies to stay ahead of the curve, respond to evolving user needs, and shape what comes next.
As India continues to embrace digital self-reliance, what future technologies are you most excited about, and how is Games24x7 preparing for what’s next?
We’re entering a new era where AI will no longer be just a broad capability, but a precision tool designed to solve specific, high-impact problems. Over the next decade, we believe AI will move from being general-purpose to becoming deeply verticalized, tailored for industries, users, and even individual experiences. This transition from generic to problem-solving AI will unlock transformative value in how people interact with technology.
India’s strong digital infrastructure, combined with its growing AI talent base and ambitious digital public frameworks, gives us the foundation to lead this change. We're investing not just in building AI tools, but in developing systems that learn, evolve, and solve real-world problems—whether it's promoting responsible gaming, futuristic design, or delivering content that resonates with users.
