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Urban mobility solution focuses on six thematic urban transport solutions: public transport; transport infrastructure; city logistics; integrated planning; network and mobility management and clean vehicles. MetroRide is a company that provides dedicated urban mobility solutions on a regular basis.
Analytics Insight has engaged in an exclusive interview with Girish Nagpal, CEO, and Co-Founder and Kaaman Agarwal, CTO and Co-Founder, MetroRide India.
MetroRide is an AI-powered urban mobility solution dedicated to the "Daily Affordable Commute". We connect daily commuters to high-frequency hubs like metro stations, universities, and corporate parks within a 5-mile radius. Our focus is to make these rides affordable, punctual, and sustainable. In the last 9 months, we have served over 150,000 customers helping them cut down their commute cost by over 50% and bring down their wait times by appx 80%. Our lifetime average wait time of 2:01 minutes per ride is a new industry benchmark and one of our most critical KPIs which separates us from every single mobility player.
Newer challenges every now and then regularly have been a part of this exciting journey. Right from getting the uneducated drivers used to a tech app, getting them used to processes, or even managing the growth consistently without multiplying the people on the ground were a few of these hurdles. We have been using technology to solve most of these issues and hence become lean and a template-driven system.
The mother of all challenges has been the pandemic. We used this as a blessing in disguise by enforcing strict covid safety measures in all our vehicles and hence becoming a preferred partner for most commuters. We also delivered free food to families stuck in quarantine just to play our small part in helping the people in need. We also developed a B2B model during the lockdown to create alternative revenue streams.
Any new technology comes with its challenges and EV is no different. Like any typical new product adoption here to we have innovators and early adopters who have already taken the leap of faith.
Major challenges like higher costs, lack of charging infra, and range issues are being addressed by the industry players on priority and we will see a sea of change in a very short span of time. Center-state governments are supporting EV adoption vide multiple favorable policies and subsidies.
We are very bullish about EV's future and it's just a matter of time that we will see EVs becoming mainstream.
We see more and more people moving towards sustainable commute options thanks to the lessons learned during the pandemic where people saw how tough it was even to get oxygen supply within hospitals.
We see ourselves emerging as the leading brand in last-mile commute offering cheaper, quicker, and sustainable options. We have started with our first use-case of metro connectivity and soon will be launching other use cases as well.
We are a B2C company catering to daily commuters. The biggest requirement for our users is a commute solution that is affordable, quick, and safe. We do this using various technology tools and process innovations. Identifying the right pick up & drop points, forecasting demand, ensuring safer rides happen with the use of IoT and data tools.
We use technology and process innovation to add value to our customers' journey as follows: Affordable: Faster turnaround time and shared mobility using EVs ensure we are way cheaper than other app-based solutions.
On-time pick up and drop: We operate on fixed routes committed to metro stations
Sustainable: We reduce the Carbon footprint from first and last-mile commute using 100% EVs.
In the last 9 months, we have served over 1500,000 customers helping them cut down their commute cost by over 50% and bring down their wait times by appx 80%. Our lifetime avg wait time of 2:01 minutes per ride is a new industry benchmark and one of our most critical KPIs which separates us from every single mobility player.
Artificial intelligence or AI is the buzzword today and is already revolutionizing multiple sectors and is going to create a huge impact. At times, artificial intelligence (AI) has been a very loosely used concept. AI, we believe should not be force-fit into businesses. Instead, it should be the core nervous system of a business. Now, w.r.t. our sector especially in India, AI plays an important role to firstly efficiently charge the batteries and second to efficiently consume the batteries. For example, in the case of MetroRide out of the many use cases, we use AI in, the ones that affect energy are
[1] Deep integration with the Battery Management System (BMS) to know the health and charge of the batteries in real-time and accordingly direct the drivers of the right time to swap or charge the batteries.
[2] Create optimized travel routes for the drivers so that they efficiently consume energy.
EV sector is still in a very nascent stage with only very specific use cases or markets exploring its potential. We are still scratching on the surface and we will see immense growth in electric vehicles in each and every facet of the transportation industry. This adoption is currently led by B2B markets for the two and three-wheeler segments. Also, we are seeing a massive switch in personal mobility led by the 2W market. Numerous two-wheeler OEMs have been backed by marquee funds which are leading this adoption. Enormous work is happening in the field of charging infrastructure both by the govt as well as private sectors. The next decade is going to be action-packed and we are fortunate to be a part of this sustainable development.
