8 Ways Business Intelligence Can Improve Your Business

8 Ways Business Intelligence Can Improve Your Business

Businesses have started leveraging business intelligence to enhance customer engagement 

Companies know they have business intelligence (BI) when they have a detailed view of their data and utilize it to propel change, quickly conform to supply or market changes, and eliminate inefficiencies. Business intelligence shows businesses their historical and present data, helping them make better decisions. It helps companies make data-based decisions by finding ways to, analyzing customer behavior, improving profits, compare their data with competitors, optimizing operations, tracking performance, spotting marketing trends, predicting success, and discovering problems.

BI helps businesses cut costs, spot better business opportunities, and identify inefficient business processes. In this article, we'll outline eight ways business intelligence can improve your business.

1. Fast decision-making processes

With a BI solution, companies that run on information, such as Augusta Precious Metals, can quickly filter facts from vast unorganized data amounts for instant access. This helps businesses analyze internal information and make efficient business decisions. Business intelligence teams ensure that companies receive real-time business data to direct and guide their choices.

Accessing the correct information at the appropriate time promotes strategic decision-making, management control of supply chains and processes, and accurate forecasting. While collecting data, entering, analyzing, controlling, and using it takes a lot of time and effort, a solid BI solution can help save the day, ensuring fast and smart decision-making processes.

2. Better customer service

Providing world-class customer service makes a lasting impression on your customers and ensures they return for more purchases in the future. Using business intelligence software, you can find and compile repeat customer data to develop techniques such as personalizing their experiences and interactions with your business to compel them to return.

3. Gain customer insights

Customer needs change with evolving market dynamics. They want solutions to their concerns. This has resulted in high demand for built-in business intelligence solutions like customer relationship management (CRM) software. You can know how customers interact with your brand in real-time using CRM software. A CRM system with accurate information can help you discover the ideal ways to reach your clients. It lets you recover the customer intelligence necessary for transforming your business for the modern customer journey.

Businesses can easily segment customers based on their journey using the data insights gathered. These insights can also enable you to target personalized customer experience strategies for different customer batches, helping you optimize your resources by using them on interested prospects to keep accomplishing your growth goals while maintaining the existing customer base.

4. Determine your marketing ROI

Determining your business's marketing return on investment can be challenging when the market is saturated with social media channels, apps, PPC campaigns, and analytics tools. BI helps them discover whether their marketing strategy is generating ROI. Business intelligence generates facts and data-driven analytical reports you can use to determine what's working for your business and what isn't. This allows you to eliminate the ineffective marketing techniques and channel your resources to the result-driven tactics for business growth.

5. Personalized sales strategy

Before pitching to a specific company, your sales and marketing team should understand its competitors, sales numbers, merger details, annual turnover, trading policies, outsourcing customers, and more. If you're dealing with publicly traded companies, you can quickly find the information you need.

The team can leverage BI tools to determine the lead's business turnover, budget plans, sale numbers, future growth plans, and other vital information if it's a private entity. Depending on the research insights gathered, your sales team can personalize a sales pitch and make it more specific, boosting your sales chances.

6. Enhance competitive analysis

While managing and manipulating large data amounts may be a competitive edge, planning, forecasting, and budgeting is an incredible way to remain ahead of the competition, BI can help you achieve it quickly. You can also monitor your competitor's marketing and sales performance while learning to differentiate services and products.

7. Access mobile information

If your business lacks real-time data access, achieving a competitive advantage can be challenging. With a fully integrated business intelligence solution, you can power your company with vital business information necessary for making critical business decisions on the go from your mobile device.

8. Accurate sales forecasts

Data about future revenue responds to queries like what you'll sell, who you'll sell to, and when. This information will immensely benefit your business if it is timely and accurate. Accurate forecasting can help you perfect your order fill rates, increase profit margins and reduce inventory levels. Leveraging business intelligence software insights allows sales and marketing teams to improve their forecast accuracy by accommodating product promotions, seasonal demand, slow-moving items, outliers, causal variables, and more. With easy access to sales history data, you can support forecast accuracy while ensuring better and quicker inventory and procurement decisions.


Investing in and understanding business intelligence can help improve your business. Technological advancements have allowed companies to gather and store vast data. If underutilized, data becomes a burden to and at the business's expense.

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