How to Use Data Analytics to Create More Effective Content

April 10, 2020 0 comments

Content is the most important part of any site. Along with quality content metrics, such as uniqueness; relevance (content that search engines interpret as an answer to a user’s question); usefulness to the user; high value; convenience (content is easy to read/watch/listen from any device); visual appeal; statistics are of great importance. Experienced writers from would agree with this statement as they use all innovative tools to increase the effectiveness of the content. After all, content created in accordance with all the rules does not yet guarantee the attraction and retention of visitors to the site. It is important to be able to evaluate it from an analytical point of view and understand what information is most interesting for your audience.


3 Analytics Indicators You Should Use to Create Good Content

Haven’t you used Google Analytics for the creation of content yet? It’s high time to get started. Believe, that after you give it a try, you won’t be able to imagine how you lived without it. It’s an effective tool for the creation of successful content. You may say that there are many great tools one can use to develop good quality content. Why Google Analytics? First, it’s free. Secondly, it has been developed by the company that created the most popular search engine, which provides many opportunities as you’ll get all the information about the search of the target audience. Thirdly, this data analytics tool makes it easy to check the funnel conversion rate by pressing the necessary button and getting information in just one click. Get a clear picture of how people use links on your site, and receive many other pieces of information that will help you to improve your content.  So, what indications should you use?


The Average Time the User Spends on the Page 

The tool gives information about the behavior of your readers. Thanks to it, you’ll understand whether the reader finds your content interesting and engaging. It is important not only to take into account the number of visitors to the page but also to understand what percentage of readers has read the text to the end, i.e. scroll down the page.


Referral links

Want to know for sure that your target audience finds the content useful and interesting? It’s as easy as ABC. Just check whether there is any reaction.  Check if someone refers to your content and create more content that gets more referrals. If you publish articles on your site, then you will probably be interested in which of them are more popular with users and in which social networks they are distributed (for example, on Google+ or Facebook). If the user shares something, then it’s the content that hooked him/her. Data analytics will provide you with the report you can view and take into account when working on your next piece of writing.


Interests of the Readers 

Data analytics allows identifying what the users are interested in most and creating the content on the topics that will contain the tips and guidelines they are searching for.

If you pursue the goal to track the effectiveness of content, it is important to measure indicators: search, copying, scrolling, social interaction. Google Analytics lets you determine the most interesting content; profitable content; user path on the site.

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