How new online casinos use artificial intelligence to improve your gameplay

Artificial intelligence is often associated with humanoid robots in dystopian worlds trying to extinct humanity. Elon Musk claims that machine intelligence will surpass human intelligence within the next five years and he has been one of the most prominent advocates to suggest that it's imperative to put mechanisms in place to restrict A.I. as he calls artificial intelligence "more dangerous than nukes".

However, if we put aside robots and the existential threat of A.I. to humans aside for a second, it's worth pointing out that machine learning through artificial intelligence has already found its way into our daily lives. From advertising to games – computers have learned our habits to predict what we are going to do next. This is especially true in the world of online casinos.

New casinos know which games you like before you do

Online Casinos want to provide you with the best gaming experience possible, and one way of doing this is by having games on offer you enjoy. It's especially true with online casinos which are still trying to make their mark in the gambling industry and are desperately hunting for new players.

With most online casinos offering over one thousand games, it seems like an impossible task for players to find the right games, yet somehow they always manage to do it. How is this possible? The short answer – artificial intelligence.

While players at newer online casinos play games, software in the background tracks their habits. Which type of game do they mostly play, e.g. online slots, how many reels, do they prefer free spins or cash bonuses, how much money do they tend to wager on each spin, and so on. Using this data, the software creates a player profile for each customer, which becomes better over time as more information is collected. What happens next?

Once the player profile has sufficient data, artificial intelligence can make assumptions on what the customer wants to do next. Is the player slowing down or not playing as much anymore? This might be a hint that s/he's getting bored of the game. Using the data previously collected, the online casino can now suggest new games to the customer to try out. However, rather than promoting random games or those that seem to be popular, the operator can tailor the suggestion to the player's requirements, which A.I. had figured out. At the same time, they were busy spinning the reels.

Tailored bonuses to keep you playing

Now, it's no secret that online casinos, whether new or old, have the interest to keep their customers playing. Each minute they spend more on the platform, the operator increases its chance of making more money. One way of maintaining loyal customers is by providing bonuses.

Just a couple of years back, online casinos employed people to monitor player habits and offer them a bonus when they felt it was the right time, e.g. the player had an unlucky streak for a long time. They still do this today, but simultaneously, artificial intelligence has found its way into the customer loyalty programs.

Collecting data while the customer is playing, the casino knows how much money they have lost in the past hour, day or week and whether they tend to play slots or table games. Armed with such useful information, the casino might automatically offer players 50 free spins on their favourite slot game when A.I. suggests that the s/he's been on a losing streak for too long and might exit the casino anytime soon.