Artificial intelligence (AI would impact nearly all aspects of human activity). It affects many industries and economic sectors, including online gambling. Companies are trying to find out how and to what extent AI can be used in their areas. Let’s look at the impact of AI technology on online casinos.
Over 20 years ago the world-famous chess master Garry Kasparov lost to the IBM computer Deep Blue. In six games, the computer beat Kasparov by 3.5 to 2.5. This ushered in a time in which artificial intelligence gradually became and is becoming more and more important in our society. AI’s transformation also impacts the gambling and online casino sectors.
How much AI technology has developed since then can also be seen in the gaming industry. In January 2017, the computer program Libratus, which is based on artificial intelligence, beat some of the best poker players in the world in heads-up No-Limit Hold’em poker. The opponents of the AI were:
- Dong Kim
- Daniel MacAulay
- Jimmy Chou
- Jason Les
On a sample size of 120,000 hands, Libratus was able to convince with a win rate of 14.7 big blind / 100 hands. This corresponds to a very high win rate with meaningful sample size. But that’s only the start of AI’s gambling effect. The way casinos work will also change in the future with AI and VR casinos.
Data analysis in casinos should increase sales
An elementary point is the analysis of player behavior for years and decades the habits of gamblers have been evaluated not only in online casinos but also in stationary casinos. Using club cards and loyalty programs in combination with computerized database systems, the casinos try to find out why customers select certain games, switch games, or stop playing.
We can identify various trends from the data. For example, the casinos can infer which elements of a game increase the popularity or how the arrangement of the tables in the hall influences the selection of players. The providers collect and analyze the data to keep players in the long term and to maximize profits. Customers can use and enjoy the benefits of more individual gaming experience or generous promotional offers.
AI-supported online casinos are becoming more common
The possibilities in gambling sites are much higher. Not only for a small percentage of the players who use loyalty programs and can be analyzed by their club cards, but for all players. The activities of online casino customers can be tracked and analyzed based on their user accounts. In combination with an AI technology, this opens up fresh paths for both customers and providers leveled.
In the future, there will be even better usability, as online gamblers can enter the casino virtually. The environment of the online casino is customized to each customer’s particular needs. The system knows the favorite games and offers them easily accessible – with just one click. Compared to a stationary casino, the online casino wins in terms of comfort, accessibility and familiarity.
Improved customer service thanks to AI
Artificial intelligence also has an impact on customer service. Compared to the impersonal bots that are currently used in the majority of the support teams, significantly better systems will be used in the future. The intelligent concierge will not only be more sophisticated in communication but will also be very familiar with the customer’s preferences.
For the mass of collected data that AI technology can process and use, the customer’s habits are known. In combination with customer communication, customer-oriented solutions are delivered faster, and these should also resolve problems more efficiently based on the analysis. The advantages of chatbots in customer service are thus used efficiently.
AI can detect gambling addiction
In the past few years, awareness of gambling addiction has changed in the gambling industry. Also triggered by political measures and lobby groups, the fight against gambling addiction is being waged better than ever. Many casinos that are actually making money from this problem are also getting involved in promoting preventive measures and helping gamblers struggling with their addiction. However, it is better if the signs of gambling addiction are recognized earlier so that measures can be initiated in a good time.
This is where AI comes in. By analyzing player-related data, AI can identify problematic behavior and people with corresponding patterns. In such cases, the software will notify the casino, the user account will be blocked and help can be offered to the player before a major problem with a gambling addiction can arise.
AI to protect casinos
Not only a properly used AI can protect the players but also the casino operators. The data analysis and self-learning skills of AI can be used to track down players who are cheating. In contrast to stationary casinos, online casinos find it harder to watch the actions of the players. They cannot use many surveillance cameras and security personnel for online players in the home.
Customers who play online can use probability calculation programs or use their own AI bots to gain an edge over the casino. Not only the casino but also the players who stick to the rules would benefit if fraudsters are quickly identified and access denied. We can expect something similar here as in the cat-and-mouse game of cybersecurity, where hackers and defenders keep outbidding each other.
Thanks to AI, the gaming industry is becoming more individual, safer, and fairer
For technological advances, online casinos will continue to gain popularity. The gambling with live casino games alone has been a major step forward towards a real gaming experience for local online gamblers. We used to enjoy online poker tables with 16-bit graphics. Today we can watch a human dealer deal the cards.
Aside from being more realistic and immersive gaming experience, online casinos will make quantum leaps in development through the use of artificial intelligence. This applies both to the provision of individual game interfaces and to user-friendliness. The operators will encourage responsible handling of gambling and customers. As a player, we can look forward to a more individual, safe, and fair game of chance like online blackjack and online roulette.