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Your TV shouldn't just display content—it should understand you. Samsung's Vision AI analyzes viewing patterns to customize picture, sound, and recommendations automatically. With sizes up to 115 inches and 7 years of guaranteed updates, these TVs evolve with your needs.
Samsung's Vision AI transforms your TV experience beyond watching into living. The future of television is here, bringing unprecedented personalization to your screen.
The tech giant has launched its 2025 Vision AI TV lineup in India with seven years of guaranteed OS updates. These new TVs promise a viewing experience that adapts to your unique preferences through advanced AI capabilities.
The new TV lineup is available for pre-order starting 7 May 2025, across Samsung's online and offline retail partners. The pricing structure spans various categories:
The size options range from 43 inches all the way up to a massive 115 inches. Pre-order offers valid till May 28 include soundbars worth up to ₹90,990, up to 20% cashback and long-term EMI options. The TVs can be purchased from Samsung.com, Amazon.in, Flipkart.com as well as offline retailers like Samsung Smart Plazas, Croma, Reliance Digital and Vijay Sales.
Vision AI is Samsung's umbrella term for a set of AI-powered smart features aimed at personalizing the TV experience and simplifying user interaction. It encompasses multiple technologies designed to enhance viewing and interaction.
The flagship models feature the NQ8 AI Gen3 processor delivering computing performance reportedly twice as fast as last year's chip. This enhanced processing capability enables more sophisticated AI features that adapt to user habits and environment.
Several innovative features define the Vision AI experience:
AI-Powered Upscaling transforms standard and high-definition content to near-8K quality using advanced neural networks that analyze and enhance each frame.
Live Translate generates real-time subtitle translations allowing viewers to enjoy content across different languages without barriers.
Click to Search lets viewers instantly find information about on-screen content without interrupting their viewing experience.
Universal Gestures enables users to operate the TV using hand gestures recognized by their Galaxy Watch though real-world adoption of this feature remains to be seen.
Adaptive Picture and Sound adjusts display and audio settings based on room conditions and content type. AI Picture Pro adjusts brightness, contrast and detail in real-time using scene recognition while AI Sound Pro tailors audio output based on room environment.
The Neo QLED 8K series features Quantum Matrix Mini LEDs with Glare-Free technology. Flagship QN990F has the Wireless One Connect Box and the Motion Xcelerator 240Hz for extreme gaming output.
The Neo QLED 4K range comes with models available in sizes up to an impressive 115". The QN90F boasts the NQ4 AI Gen3 Processor and Motion Xcelerator 165Hz for maximum performance, while the QN80F and the QN70F use the NQ4 AI Gen2 Processor with 144Hz capability.
Samsung's S95F OLED features QD-OLED technology with OLED HDR Pro reaching brightness levels up to 4,000 nits – significantly higher than previous generations. The 65" model includes Color Booster Pro for enhanced vibrancy.
The lifestyle series includes The Frame Pro which transforms into art when not in use featuring the Samsung Art Store and customizable bezels.
All models feature multiple HDMI 2.1 ports with eARC support and USB-A connections. Select models offer Wi-Fi 7 and Bluetooth v5.2 for cutting-edge wireless connectivity.
Audio capabilities vary by model with the premium QN990F featuring Object Tracking Sound Pro with Dolby Atmos support. The QN900F includes Object Tracking Sound+ while all models support Q-Symphony for synchronized sound with compatible Samsung soundbars.
All new models come with a SmartThings Hub built in allowing users to control connected devices directly from the screen. New additions include:
AI Energy Mode to optimize power consumption
Workout Tracker for fitness monitoring
Smart monitoring features like Pet and Baby Care
Cloud gaming via Samsung Gaming Hub
Multi-view mode for video calls or simultaneous content viewing
Samsung's pivot to Vision AI signals a strategic shift from hardware dominance to software-led experiences. This aligns with consumer demands for more personalized technology that adapts to individual needs.
The seven-year OS update guarantee is particularly noteworthy in an industry where software support typically ends much sooner. This commitment could significantly influence consumer purchase decisions especially in premium segments.
The introduction of 115-inch models also suggests Samsung is targeting ultra-premium home theater enthusiasts as pandemic-era home entertainment investments continue to influence buying patterns. Vision AI might just be the differentiator Samsung needs in India's increasingly competitive premium TV market.
