Google Analytics: A Simple Guide to Advanced Terms

by October 7, 2017 0 comments

If you want to fly higher with the business turnovers, then analytics is a must thing. Website analytics has been an emerging segment these days, as the internet is growing enormously. A flawlessly designed website has a definite potential to target customers straightforwardly.

Recently countless paid analytics firms have come into the picture with customized solutions, but wait, if you want to save some of your investment, then Google Analytics is a way to paradise. Google has put all the efforts to empower the tool with all cutting-edge features to mark the brand worth. Still, there is a crowd, in the dark of the best features. Today, we have got a list of some advanced terms, so that you too can taste the sweet fruit of Google Analytics.


In-Page Analytics

As the name suggest, in-page analytics allows you to view the analytics report on any of the page of your website. For instance, the number of visitors clicked on the specific head of contact us, then it will be highlighted on the website page itself so that you can conclude if the visitors are more keenly interested in contacting you. For reference, you can refer below screenshot.

The most important benefit of this feature being, you can easily pick out the conclusion, which may not be possible with raw data analytics.


Visitor Flow

The visitor flow is an advance feature which helps you to trace the path through which any visitor has come to your website. It shows the comparison between various paths followed by total website hits. Below screenshot can clear the concept in a better way.

The best thing about the feature being, it allows you to trace the mostly used path to visit your website and then you can work accordingly on that to take out most from it.


Engagement Rate

The engagement rate is used to signify the time for which any user stays on the website. If any user just visits and leaves the page immediately then, it would be counted in between zero to ten, segmenting the user as zero users. Screenshot attached below will clarify a bit more.

The feature can be used for continual improvement of website content along with targeting patterns for the frequent visitors.


Custom Dashboard

The most relevant data that can hamper the business critical are displayed on the single page, is collectively called as a dashboard. The data retrieval and analytics can be set to a frequency so that you will get the dashboard data on a pre-fixed interval. For reference, you can have a look at below screenshot.

Custom dashboards are next step in the story, which can be designed as per personal preferences. If you have any trouble with designing one, then you can have a quick help from Google itself and then go for exploring it.


Intelligence Events

The system works as an alarm, to warn you in case of any unusual activity being carried out on your analytics account. Google will automatically warn you with alert if found any activity that may hamper your preset settings or analytics pattern.

In this feature, you can set the custom alerts, with specific email id. The feature turns out to be most effective if there is any sudden change in the customer or market patterns.



As the name itself suggest, it is used to filter data among the various heads available. It can be used for data customization. Also, the reporting traffic can be lowered down to comfort level by using filters. For instance, have a look at below screenshot.

Bounce Rate

If any visitor goes back immediately, without clicking over any other page on your website or stays inactive for 30 seconds then, it is counted as a bounce. For reference, find below screenshot.

The bounce rate could be an indicator of the visitors and the patterns. If any user visits for the second time, then it’s not a point for concern. For great results, bounce rate plays a significant role.



Undoubtedly, Google analytics is the most powerful analytics tool, but only when used with its full capabilities, and for doing so you need to be aware and handy with all of its features. We have listed some of them for you all. There is much more depth to dig yet. Dig it, and grow with analytics.

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