How Voice Assistants will move beyond the traditionalist role of search queries in future?
Voice assistants are becoming an essential part of our daily lives. When Apple’s Siri hit markets in 2011, it managed to gain an impressive attraction of tech enthusiasts, yet no one was certain about how this novelty shall bring a tech revolution. Today, we are regular users of Google Voice Assistant, Amazon Alexa, and many more. Things took a turn when Google Home, Amazon Echo, and Apple HomePod went mainstream in 2017. All these instances converge on how voice assistants are proving themselves as a tech enabler with impressive possibilities. Not only in households, but they are also slowly proving to be useful in the business quarters too.
The use of voice assistants is advancing at an exponential rate in industries across all verticals, ranging from healthcare to banking, as companies are racing to release their own voice technology integrations to keep pace with consumer demand. The growing global sales of smart speakers like Google Home and Amazon Echo are also feeding up these digital assistants’ popularity. This also implies that voice search will dominate the online search space in the coming days. Meanwhile, according to Gartner, Inc., by 2021, 25 percent of digital workers will use a virtual employee assistant on an everyday basis. This will be up from less than 2 percent in 2019. Further, the mass proliferation of IoT devices is also encouraging companies to pump funds into this technology. Let us see how voice assistant trends are going to transform the future.
Voice AI to lead Charge
Thanks to growing expectations from voice assistants, AI and machine learning algorithms are being trained to understand users’ search behavior and usage changes with time. This is because companies are trying to enhance the voice assistant’s search capability to align with the searcher’s intent and meaning. This capability to “think” makes it more efficient in managing unique search queries and maintain relevance.
Preference for Personalized Experiences
Customers are the new boss now. Brands are trying to provide more personalized services and products as a USP to attract more leads. Hence, making personalization as a key feature of voice assistant could mean more customers would more likely engage with it, which opens up a new touchpoint in customer data source while acting as a channel of communication.
Enter Conversational Marketing
Voice technology has an immense scope in conversational marketing. Since voice assistants are becoming more common, and conversational AI is making huge strides, this form of marketing may dominate for a really long time. Further, it is the fastest way to move buyers through marketing and sales funnels through the power of real-time conversations. It will also build relationships and help to create authentic experiences with customers and buyers.
Shift in Key role of Voice assistant
In a survey by Capgemini, 52% of respondents informed they would buy electronics through a voice assistant. And this isn’t exactly surprising as electronics are one of the most frequently purchased consumer goods online vs. in-store. Another study has predicted that voice-based shopping will rise to US$40 billion in 2022. This implies that users will rely on voice assistants for future shopping.
Simultaneously, voice search is also changing how people behave in their daily lives. For instance, voice search technology enables people to multitask in ways that weren’t thinkable previously. There is no doubt that voice assistants can also boost productivity via task tracking, reminders, and time management. Businesses build analytical queries over massive data trove, dividing data by date ranges or functions using only user voice. Such assistants also help you not only interpret the data but also provide visualization as well.