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- Industry
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FaceCake is the only Augmented Reality and Artificial Intelligence full shopping platform. At its core, FaceCake offers the most immersive online to offline technology-driven consumer shopping experience available, seamlessly enabling consumers to virtually Try-On products instantly with aesthetically stunning AR Try-On as if looking in a mirror, and delivering highly personalized recommendations while concurrently building the most in-depth shopper-initiated data profiles in the industry. Consumers can shop, try, share and buy seamlessly through FaceCake's "mass boutique" AR/AI platform in any category (apparel, beauty, eyewear, jewellery, accessories, home, and more) via mobile, web, In-Store, or even in personalized advertising. Use of FaceCake's platform leads to an increase in conversions, basket size, and reduced returns.
FaceCake was built with a simple principle in mind – to make shopping easier, more personalized and accessible. Since its inception, the company was clear that consumers want an elevated, seamless, immersive experience no matter where they are or when they choose to shop. FaceCake also knew the only way to deliver that was to engage shoppers on a personal level and provide relevant recommendations, solving the needs of both the retailer and the consumer, the advertiser and the shopper, the mass marketer and the independent seller.
Linda Smith, FaceCake's Founder and CEO is the kind of leader who can take her first-to-market idea and make it a reality. As a visionary, she saw the future of shopping and began building not only the road map but also the road itself, a defining trait of all true disrupters. Authoring a patent library that includes the ability to market back to users on their own images, and one of the only women to found and lead a technology company in AR/VR, Linda stands today at the forefront of the industry driving domestic and international growth, making what once seemed impossible now a universal reality.
While a majority of AR and VR products in the marketplace are entertainment, gaming or recreationally focused, in its mission to enhance the shopping experience FaceCake utilizes its technology as a delivery vehicle to engage and assist shoppers in making confident purchase decisions. Enabling consumers to more easily find the items they're looking for, letting them realistically interact with products from the comfort of wherever they happen to be, and providing them with relevant product recommendations, eliminates barriers that both consumers and retailers commonly struggle with. FaceCake's platform is scalable and can accommodate both large and small brands, which gives consumers access and retailers reach that they didn't have before.
FaceCake has always been an early adopter of cutting-edge and disruptive technologies. Its data-driven and interactive Augmented Reality platform was built on a foundation of Artificial Intelligence algorithms to provide personalized advice and recommendations. Linda believes that tools like Cloud Computing, Blockchain, and IoT will only help the company expand its customer reach at an increased rate as FaceCake will continue to enhance its e-commerce platform to disrupt the retail industry.
According to Linda Smith, the years of experience and expertise the company has accumulated creating and implementing its technologies has organically brought about new ideas for solving problems and easing pain points in regards to finding, interacting with and ultimately purchasing products and services. FaceCake values its partnerships with companies like Microsoft who have championed it and helped cultivate relationships that have motivated the company to expand its platform offering over the years. As the drive to innovate has been a core component of the company since its inception, key partnerships and a huge addressable market are constant reminders that the company's innovative technologies are fulfilling a need in the marketplace.
Partner Quotes
"Witness this incredible interactive magic for yourselves."
– Disney
"FaceCake's virtual Try-On experience has helped enhance Narscosmetics.com's Lip & Cheek Product Pages tremendously! It has facilitated an elevated digital experience, increased customer engagement on-site, and ultimately resulted in higher conversion rates."
– NARS Cosmetics
"FaceCake's Augmented Reality for Retail platform showcases how Microsoft Azure helps our partners develop and scale computationally intensive, innovative applications and services."
– Microsoft
• FaceCake's Magic Mirror at Walt Disney World Orlando
• Judge's Choice, IAPPA Brass Ring Awards
• FaceCake named in Future of Retail Roundup
• CES Trendsetter
• GlamScout app: #1 Best Beauty and Makeup app by Harper's Bazaar
• Swivel Virtual Dressing Room
• Silver Maxi in New Media, Emerging Technology from the ICSC
FaceCake is well-positioned to continue the expansion of its platform as the premiere provider of shopping innovations in the near future and beyond. Currently, the best way to do so is through the use of AR or VR equipped devices which allow greater levels of realistic virtual interaction and personalization than ever before. Much of what the company has seen this far is just scratching the surface of what's possible, as these devices are still in their infancy. FaceCake is very excited to be at the forefront of the AR/VR space, providing the best next-generation shopping experience possible.
