Exclusive Interview with Navdeep Gill, Founder & CEO, XenonStack

Technology, for sure has changed the way businesses are run. It has become an omnipresent and inevitable part of business operations, that span a wide range of devices and networks. It has, in a way made it cumbersome to efficiently manage the distributed tasks, requiring external help to sail through the day-to-day logistics all while being able to make strategic decisions. XenonStack is a technology service provider whose services range from designing cloud-native applications to providing big data analytics. It's AI and data-centric solutions have won many laurels, including awards like Best Product of the Year 2018 by Software Technology Parks of India (STPI). Analytics Insight has engaged in an exclusive interview with Navdeep Gill, Founder & CEO, of XenonStack.

What does XenonStack do and how are digital experience platforms like Xenonstack using data-driven decision analytics?

We are a Cloud Native and Data Intelligence Company and provide technology consulting and services that digitize and futurize businesses by leveraging cloud-native and AI to deliver data-centric experiences. Our services include Technology Consulting and Digital Platform Strategy, Assessment and Remediations, Development and Implementation, and Digital Operations (Managed Services, SRE, Observability).

We are an industry-agnostic company and the services we offer can help most sectors scale up and transform digitally. Currently, we have a strong presence in USA and UAE. Our team comprises 120+ employees with an analytic approach while focusing on enterprise agility and security. With Xenonstack, organizations get end-to-end solutions that are driven by data and outcomes. We help develop holistic priorities, underpinned by scorecards and metrics, that cover organizational health, talent, and culture, as well as data quality. Data and analytics are central for any business to reach a set of goals in a world driven by technology. We use Data Analytics as a Catalyst for Innovations, Services, and Product Development.

Making the most out of consumer patterns with Personalized customer experiences and Augmented analytics, we help businesses become more digitally strong, robust, and agile.

Give us an insight into how XenonStack is using modern technology in providing its never seen services.

We are a tech-savvy brand that helps companies gain a strong foothold in the digital world. We use Cloud-Native, Cloud Platform Engineering, Data Engineering, IoT, Real-Time Analytics, Computer Vision, and EDGE AI to offer solutions to our clients. We serve Cloud Security and Observability to help make businesses more secure and insulated. We use SRE and Managed Services to help our clients with Metaverse, 5G, Metadata, Composable Data, and Analytics.

How is XenonStack enabling CIOs to work towards a tech-services ecosystem for agility and resiliency?

We help CIOs by reinventing technology delivery and aim to Future-proofing the foundation to build a digital, tech-savvy vertical that is immune to or adapts easily to the ever-changing technology.

We create an integrated plan for risk management to insulate the business in case of unforeseen digital threats, leveraging technology to not only augment the business but also create value for the business. The aim is to accelerate digital transformation but to do so in a way that strengthens the bones of the business. We enhance business composability by rendering them with the right mindset, technologies, and set of operating capabilities to innovate and adapt quickly to changing business needs.

What are the five challenges in the sector for implementing a digital strategy?

Digital transformation is in its nascent stage. Sprouting majorly after the pandemic, digital transformation is still at the stage of trial and error. Some hurdles need to be overcome before we can transcend into a wholesome digital era. Five of these key challenges are:

i. Lack of all-inclusive Digital Transformation Roadmap – An instrumental part of the whole process towards digitization is to chart out the strategy well in advance. Due to the urgency and volatile economic situation in a post-crisis world, a lot of companies adopted digital transformation but they did so without reviewing existing problems thus leading to digitation fizzling out. The strategy before implementation needs to define set goals for every phase and then allocate time and resources to analyze consumer behavior to execute a solution-based approach. This also includes setting up a budget for the entire process so as not to hamper any phase later.

ii. Following a security-first approach – With enhanced AI-powered solutions, cybersecurity has become a concern. For most visionaries, having their operations online and depending on AI also increases their apprehension of cybersecurity and the complexity that digital transformation brings with it.

iii. Evolving Customer Needs – The democratization of information and the multiple channels for dissemination of information has made the consumer smart, aware, and demanding. With laptops and smartphones becoming like extended limbs, customer is looking for the best experience they can avail themselves of. As tech solutions grow so does consumer behavior, making it imperative for companies to stay agile, alert, and responsive. This requires reassessing digital strategy periodically to identify gaps and implement solutions.

iv. Lack of IT Resources and Management – Digital transformation requires a skilled and dedicated team. However, with the technologies changing and evolving ever so often, it is getting harder to hire trained personnel. Advanced data analytics, cyber security, and a sound digital strategy required trained personnel to tackle small and big problems at every step.

v. The challenge of agility – Digital transformation tends to be disruptive on account of changing processes in a company. Bifurcating a big process into two and navigating them in short-duration increments help in increased agility and flexibility, aiding transformation. Digital Transformation changes the way businesses operate and interact with their consumers. Integration of AI, technology, and machine learning tools is a complex but necessary process and a cookie-cutter approach is not the way. Without a response-based system in place, companies tend to fail during the initial transformation phase. Agile transformation, therefore, is a key factor that determines the success of digital transformations.

Why is account-based marketing important for SaaS-based startups?

Account-based marketing makes sure that the brand language and your connection with the consumer are personalized and targeted. It helps you define your business coherently for your customer and sets you apart from your competition. Besides this, driving a broad brand name could be expensive. Account-based marketing enhances targeted ABM and high-quality nurture. It helps in shortening the sales cycle and synergizes the sales and marketing efforts.