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In this article, we'll explore how AR is disrupting the automotive industry, and we'll lead you through some of the most creative cases of use and burgeoning businesses based on a review of more than 400 startups.
Table of content:
Applications for augmented reality are being aggressively adopted by major automakers in their quest for a new competitive advantage. Here is a list of the most creative applications for AR in the automotive industry.
With fierce competition and a plethora of new security and innovative features introduced with each new automobile, the automotive sector has been a major force in the advancement of humanity. Today's industry is enthusiastically adopting augmented reality technology in relation to creating new automobiles, reflecting this ongoing pursuit of breakthroughs.
Currently, augmented reality adoption has a greater potential across all industries. For instance, the market for VR and AR is predicted to reach $209.2 billion by 2022, and 86 percent of corporate representatives believe that augmented reality strategies will be improved within a year.
We conducted a thorough investigation in order to highlight the most creative use cases and game-changing enterprises. Let's look at the outcomes.
The use of projectors on windshields, see-through displays, and different wearables that use AR to improve the driving experience gives drivers access to additional details about their surroundings, weather, and key events without interfering with their ability to drive.
The offered information can include crucial travel details, the condition of a car's vital systems, turn-by-turn directions, maps, smartphone notifications, and more.
The continued use of augmented reality in the automotive sphere to improve the driving experience converges gradually with the advancement of autonomous driving to provide a genuine experience without a driver.
Confusing and long manuals are being replaced by flexible, interactive, and modern AR instructions and tutorials. Employees working on the assembly line for vehicles are given engaging instructions and step-by-step guides. An improved learning curve and hands-free assembly of heavy equipment, motors, automobiles, and turbines are made possible by the worker's AR headset.
One prominent example is Hyundai's Virtual Guide App making it easy to explore a vehicle's features, identifies different engine, interior, and external components, provides quick how-to instructions, and even enables you to identify a vehicle element that is malfunctioning.
AR is useful for making training procedures more effective, quick, and automated in relation to the production or maintenance of cars. Trainees may just glance into the interior workings of machinery or vehicles while using a headset for augmented reality.
For instance, Jaguar Land Rover collaborated with Bosch and RE'FLEKT to create an augmented reality integrated training program for its staff that enables them to analyze the components of an automobile simply by placing an iPad at the center console of the vehicle.
By fusing AR gadgets with cutting-edge algorithms for recognizing images, internal databases, processing power, Internet of Things (IoT) gadgets, and artificial intelligence, manufacturing companies provide a relevant and distinctive augmentation of their operations.
Even though they resemble conventional knowledge augmentation AR tools, such systems are far more advanced technologically. For instance, they can be used to continuously track and display the current temperature of numerous machines during maintenance and detect and diagnose operational issues based on a machine's look, sound, or other characteristics.
In this application, augmented reality is a potent combination of rapid internal computing power with the portability and usefulness of a mobile gadget or an AR headgear.
The use of augmented reality in the automobile industry will transform how the sector buys and sells, both from a business and customer viewpoint.
In this regard, it may be noted the appearance of 3D models of new cars (for example, the Lamborghini Huracán EVO RWD Spyder hypercar). With these models, sports car manufacturers give customers the opportunity to look at the car in actual size to decide if they need such a purchase.
Manufacturers themselves benefit from such models. After all, it is much easier to make several models when developing a new car and make subsequent changes to them, bringing the prototypes to perfection, than to make the same changes to an already created car.
There are now roughly 400 startups working on augmented reality applications for the automobile sector worldwide. On the globe map, the United States is in the lead, followed by the United Kingdom, Central Europe, and India.
Among them, the following can be distinguished:
With manufacturers like Chrysler, Hyundai, Porsche, and other companies already experimenting and releasing innovations, tools, and applications, AR is quickly gaining ground in the automobile industry.
To stay ahead of the competition, it is crucial to comprehend the breadth and depth of potential of augmented reality in automotive manufacturing as more and more significant sector players turn to it in pursuit of a new competitive advantage.
