.png){kind=logo}
Dubai, September 10, 2025 – JuCoin, one of the cryptocurrency industry's longest-operating exchanges, established in 2013, today announces its evolution to Ju.com. This comprehensive rebrand represents the platform's transformation from a regional crypto exchange to a global ecosystem focused on making crypto trading as intuitive as basic computer interactions. The rebrand introduces revolutionary visual identity, user-centric philosophy, and breakthrough features that make crypto trading as intuitive as basic computer interactions.
Since new leadership took the reins in 2024, the platform has experienced explosive growth, with 50 million registered users in more than 100 countries, $5 billion in daily trading volume and 26 million members of our global community. The rebrand to Ju.com represents the natural progression of this growth into a coherent vision that breaks down the complexity barriers to ultimately get cryptocurrency to the masses.
"The rebrand to Ju.com comes from our core belief that technology should disappear into simple interactions," said Sammi Li, Co-Founder & CEO of Ju.com. "In a year, we have shown that crypto platforms can prioritize user growth over technical complexity. Today's announcement reinforces our commitment to making the impossible possible for every one of our users."
The new Ju.com brand centers on an innovative J symbol that functions as both logo and transformation tool. The geometric design serves as a comma, apostrophe, or connection point, literally transforming "IMPOSSIBLE" into "I'M POSSIBLE" through the campaign tagline "Rewrite I[J]mpossible."
This visual philosophy extends throughout the platform's "Point. Click. Trade." approach, which makes crypto trading as familiar as basic computer operations. Users can now trade any blockchain token without external wallets, bridging entire blockchains through familiar point-and-click actions.
Ju.com announces several revolutionary features that embody its commitment to making complex crypto interactions simple:
Futures Loss Protection Plan Already active, this system automatically compensates futures trading losses exceeding 500 USDT with JU computing power, demonstrating platform success aligned with user success.
U.S. and Hong Kong Stock Trading Zone Lowered investment barriers enable anyone to trade real U.S. and Hong Kong stocks while fully enjoying dividend rights and staking incentives.
Early Bird Stock Subscription Zone Early access to subscribe to high-quality stocks creates new investment opportunities while helping companies secure efficient financing.
The rebrand builds on demonstrated success metrics that validate the user-first approach:
Scale: 50M+ registered users, $5B daily trading volume, $50B+ cumulative volume
Innovation: JU token growth from $0.10 to $20+ representing 20,000% returns for early supporters
Technology: JuChain Layer 1 blockchain delivers 1-second block times with 1M+ on-chain addresses
Compliance: US MSB license, Thailand exchange license, Korea exchange and stablecoin licenses, with VARA and EU MiCA framework application in progress
Ju.com operates as unified ecosystem connecting multiple products through consistent user experience:
Ju.com Exchange: Core trading platform with CeDeFi integration for seamless on-chain access
JuChain: High-performance blockchain infrastructure supporting ecosystem applications
xBrokers: Global RWA brokerage and liquidity network
JuCard: Payment solutions bridging crypto and traditional spending
JumpFi Payment: Bridging TradFi and Web3 with seamless PayFi infrastructure
Ju Labs: $100M innovation fund supporting 50+ AI and blockchain projects
The rebrand supports continued international expansion with regulatory compliance at its foundation. Ju.com maintains operations across 30+ countries with 500+ team members, positioning for further growth as regulatory frameworks mature globally.
"We're building infrastructure for crypto's mainstream future," explained Sammi, CEO & Co-Founder of Ju.com "Every feature we develop removes barriers between users and blockchain opportunities. The rebrand to Ju.com represents our commitment to making this technology feel natural rather than technical."
Mission: Make crypto trading as intuitive as using any computer interface by removing technical barriers so anyone can access the entire crypto ecosystem through simple actions.
Vision: A world where blockchain technology becomes invisible infrastructure, enabling seamless access to financial opportunities.
Core Philosophy: Technology should disappear into simple interactions. Every point of contact should feel familiar and effortless, regardless of sophisticated blockchain infrastructure working behind the scenes.
Originally launched in 2013 as JuCoin, Ju.com has developed into a fully connected service-based crypto ecosystem with over 100 countries represented and over 50 million users. The platform offers exchange services based on JuChain blockchain infrastructure, xBrokers RWA brokerage, JuCard system, JumpFi payment and other cool tech that help to remove traditional barriers both between centralized and decentralized finance in the crypto space. Ju.com is the most complete connected ecosystem and reflects their service-based philosophy designed to remove friction to allow users enjoy seamless safe, and rewarding crypto experiences across all consumer facing touchpoints.
Name: Antonio Wu
Title: CMO
Email: marketing@jucoin.com
Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp
_____________
Disclaimer: Analytics Insight does not provide financial advice or guidance on cryptocurrencies and stocks. Also note that the cryptocurrencies mentioned/listed on the website could potentially be scams, i.e. designed to induce you to invest financial resources that may be lost forever and not be recoverable once investments are made. This article is provided for informational purposes and does not constitute investment advice. You are responsible for conducting your own research (DYOR) before making any investments. Read more about the financial risks involved here.
