Creating a Safe and Smart World with Innovative Computer Vision Solutions

Computer vision is one of the most promising technology in today's digital age, transforming industries and making our lives secured. A company which stands tall in helping enterprises increase safety and security for their customers is Trueface.

Trueface developed a morally responsible computer vision solution capable of running at the edge that detects faces, ages and weapons in camera feeds, creating a safer and smarter world.

Trueface has taken a privacy-first stance on deploying computer vision solutions and the company is founded on three core principles:

1. Humanity First
2. Data Security
3. Total Transparency

Trueface is co-founded by Shaun Moore, CEO of the company. Under his leadership, the company has experienced exponential growth over the past year, more than doubling in team size and 5x revenue. Every day more and more companies see the value in its computer vision solutions and how they can increase efficiencies and security by partnering with Trueface. The company is constantly on the cutting edge of new technology.

"It is our belief that through the responsible deployment of computer vision that we can all live in a safer and smarter world. These beliefs that guide our business have positive effects on every industry that deploys our technology," said Shaun.

Industry-Wide Adoption

Casinos use Trueface's age detection to ensure that those on the gaming floor are of legal age, thereby reducing the pressure of security teams and allowing them to focus on more important tasks. The United States Air Force has partnered with Trueface to enhance base security through smarter access control. Schools are becoming safer places for students and faculty when an alert can be sent automatically after a gun is detected in a camera feed. Retailers are increasing the efficacy of self-checkout kiosks when they are able to automatically detect if purchasers of restricted items are above a given age. While vast, the common thread of these use cases lies in the ability of Trueface's solutions to augment the efficiency and productivity of security teams and employees.

Facing Challenges Head-on

Shaun believes facial recognition is often reported on in the news in the filter of how authoritarian countries like China use it: for surveillance and social scoring. This fear-mongering is an unfortunate hurdle to overcome in addition to the usual non-acceptance that is associated with new technologies. "From the first photograph to unlocking your phone with your fingerprint, there was an outcry that quickly subsided as the technology became widely accepted. We are currently in the midst of the same type of initial reaction with facial recognition and computer vision. We believe the use of facial recognition by government agencies should follow a strict set of guidelines that ensures data privacy and equal performance for all," asserts Shaun.

He further added, Face Recognition has been improperly branded as surveillance technology. Face recognition needs to be separated into three categories:

1. Personal Access Control (Opt-In). Your phone to gain access to emails, apps, and so on.

2. Public Access Control (Opt-In). Services like Global Entry, Access to Sports Arenas.

3. Public Monitoring. This is where everyone assumes surveillance.

A Steadfast Leadership

Shaun's journey to creating Trueface began in 2012, leaving Merrill Lynch in Chicago and booking a one-way ticket to Casablanca, Morocco to pursue his entrepreneurial vision: make technology accessible, personal, and trustworthy. He has built a team of highly skilled individuals and holds two patents and a trademark in the computer vision space.

He helped the company partner with a variety of innovative enterprise clients who have directives to make their environments safer and smarter through the use of cutting-edge technology.