Cloud Telephony Offers Affordability, Scalability, and Loyalty to the Business

A cloud telephony solution provides a competitive advantage to modern businesses.

Cloud telephony does not require hardware, software, or significant capital investment. Since cloud telephony systems are maintained and updated by the provider, a company's IT costs are significantly reduced. With a cloud telephony system, scaling a business becomes more accessible and convenient. More agents or team members can be added within a span of few seconds. Seasonal surges can now be managed at a cheaper cost owing to this technology. The 'pay-as-you-go' option helps businesses to save money by simply paying for additional seats when expected call volumes increase. One cannot overestimate the benefits of cloud telephony services over traditional PBX/EPBX lines. A cloud telephony solution provides a competitive advantage to modern businesses. According to market forecasts, cloud telephony is expected to increase at a breakneck pace between 2021 and 2031.

Cloud telephony is constantly evolving, and enterprises may have the most recent features, such as conversational AI and AI-based analytics, in minutes, with no R&D costs.  Additionally, many employees can now work and communicate from anywhere, even if they are not physically present at the identical spot. As a result, organisations and their employees can collaborate effectively, remotely, and easily using cloud telephony solutions, whether they are working from home, on-site, or on the front lines with customers.

Affordability

The elite feature of a cloud-based company phone system is that it can be easily integrated into an existing corporate phone system without new hardware or software. There are no pesky wires or servers to add to infrastructure expenditures. Instead, one only needs a laptop or a mobile device to set up an API-based business communication framework.

Customer service and sales teams continue to be aided by modern company phone systems. Customer calls will still be handled by a centralized telephonic system at travel agencies, restaurants, health centres, education hubs, and even retail stores. No company would want to lose out on consumer calls and jeopardize their business performance.

Cloud telephony, toll-free numbers, virtual receptionists, cloud contact centres, and a few other capabilities are all available. The more one advertises the brand number, the more probable it is that the brand will gain new customers over time. A toll-free or Freephone number appeals to the attitude of the target audience, and they are more likely to believe the brand is much larger than it is. This is crucial for establishing confidence and making it more likely for customers to call at any time of day. Furthermore, the virtual receptionist will make certain that no calls go unanswered, even if no employees are present to take them.

Scalability

Using cloud-based solutions, businesses can scale up or down their infrastructure based on service demand with unparalleled speed and ease. For example, a company can easily migrate its on-premise or off-premise software (SaaS) applications to a cloud-based infrastructure without making significant expenditures on new services and technology. Cloud technology is the key to unlocking a new beginning and the path forward for businesses trying to make their operations more agile and scalable.

There has been an increase in remote working possibilities due to the global lockdown. To maintain company continuity, many firms and industries have implemented cloud-hosted services.

As a result, the demand for telecommuting services has skyrocketed, necessitating the procurement of video conferencing, mobile network equipment, VPNs, and cloud telephony right now. Small and medium-sized businesses (SMEs) are increasingly using cloud telephony services, owing to the low cost and little capital investment necessary to set up the system. In addition, many small businesses saw a boost of 62% in incoming calls after switching to a single toll-free number.

Loyalty

Cloud telephony involves pitching the correct services and making dialogues between the agent and the client simple, light, and relevant. Therefore, gaining the customer's trust is essential to drive any business.

The global cloud telephony services market is predicted to reach a value of US$ 41,768.3 million by 2026, according to a market analysis by Transparency Market Research, due to cost savings over traditional telephony systems.

From 2018 to 2026, the market is expected to grow at a compound annual growth rate (CAGR) of 17.2%. Multiple cloud telephony benefits, a mobile workforce, and an expanding desire for company mobility are some of the causes that have prompted businesses to adopt cloud telephony services.

A cloud telephony solution aids enterprises in providing excellent customer service. An IVR answers every call to a corporation and directs callers to the appropriate extension. As a result, customers' wait times are kept to a minimum. Customers can also contact a company at any time of day or night. As a result, businesses that use a cloud telephony system consistently provide a positive experience for their customers. This allows brands to offer a personalized experience to customers while also giving the brand a much-needed boost.

Author:

Vidhu Nautiyal, Co-Founder and Chief Revenue Office, CloudConnect Communications Pvt. Ltd