Trends

How analytics is helping CPG companies drive growth

Consumer packaged companies (CPG) are grappling with a lot of challenges owing to economic uncertainty, price consciousness, changing demographics, rise of discounters coupled with fast-changing retail needs. The growth of leading CPG players is stagnant and there is a fierce

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Best Data Visualization Tools for Business

Visualization is the graphical presentation of information to provide a qualitative insight of data to the users. It helps to unlock hidden insights in data and offers businesses a competitive advantage. Visualization is used to explore and analyze large datasets

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How Pokémon GO travels from virtual to real data world?

Big Data has been driving the analytical revolution across all the sectors including social media for the past few years. We see a massive increase in data every day with the growing user base across social media and mobile platforms.

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Indian BI and software market to clock revenues of US$213 m in 2016

Indian Business Intelligence (BI) software market is forecast to reach US$213.8 million in 2016, an increase of 18.6% from the previous year, according to Gartner, Inc. “The BI and analytics market is undergoing significant change. Adoption of machine learning techniques,

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Must Read Books on Business Analytics

  Business analytics is a complex field. If you wish to traverse your knowledge in this area; you would surely require good books. They say books are a man’s best friend. So it is important to choose right friends to

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The Odyssey: Flipkart

Flipkart went live in 2007 in Bangalore with the sole objective of selling books online. Flipkart is instrumental in starting the e-commerce revolution in India.  The company is now the largest e-commerce firm in India.  See below a few interesting

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Retail in India

The infographic offers a helicopter view of the retail industry in India. I have used a recent KPMG report to design this infographic.

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