Retail Analytics

How analytics is helping CPG companies drive growth

Consumer packaged companies (CPG) are grappling with a lot of challenges owing to economic uncertainty, price consciousness, changing demographics, rise of discounters coupled with fast-changing retail needs. The growth of leading CPG players is stagnant and there is a fierce

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How machine learning helps retailers optimize resources and improve sales

Technology is transforming the business models of different industries globally. Consumers now don’t wait till Saturday to shop for their favourite brands or check the outlets for new products. As consumers exhibit their shopping habits and preferences online, retailers can

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Retail in New Consumer Age

This infographic offers a snapshot of the current retail industry with a particular focus on the use of analytics these days. I have used report besides using other secondary sources to create this piece.

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