Retail Analytics
How Beacons Help Retailers Respond to Customer Needs?
Beacons are Bluetooth-enabled devices used in a variety of environments, including stores, hotels, sports arenas, and airports, to help businesses track customer behavior in real time. This tracking helps owners and managers understand customer needs better, so they can respond
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Assortment Recommendation Using Reinforcement Learning for CPG companies
Abstract We consider a problem of assortment recommendation in a CPG Beverages industry. Consider a scenario wherein a sales representative (rep.) of a retail store is provided with an app in which he/she receives a recommendation of assortment of beverages
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How analytics is helping CPG companies drive growth
Consumer packaged companies (CPG) are grappling with a lot of challenges owing to economic uncertainty, price consciousness, changing demographics, rise of discounters coupled with fast-changing retail needs. The growth of leading CPG players is stagnant and there is a fierce
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How machine learning helps retailers optimize resources and improve sales
Technology is transforming the business models of different industries globally. Consumers now don’t wait till Saturday to shop for their favourite brands or check the outlets for new products. As consumers exhibit their shopping habits and preferences online, retailers can
Read MoreRetail in New Consumer Age
This infographic offers a snapshot of the current retail industry with a particular focus on the use of analytics these days. I have used emarketer.com report besides using other secondary sources to create this piece.
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