Retail Analytics
How analytics is helping CPG companies drive growth
Consumer packaged companies (CPG) are grappling with a lot of challenges owing to economic uncertainty, price consciousness, changing demographics, rise of discounters coupled with fast-changing retail needs. The growth of leading CPG players is stagnant and there is a fierce
Read More
How machine learning helps retailers optimize resources and improve sales
Technology is transforming the business models of different industries globally. Consumers now don’t wait till Saturday to shop for their favourite brands or check the outlets for new products. As consumers exhibit their shopping habits and preferences online, retailers can
Read MoreRetail in New Consumer Age
This infographic offers a snapshot of the current retail industry with a particular focus on the use of analytics these days. I have used emarketer.com report besides using other secondary sources to create this piece.
Read More