Marketing Analytics

Why is Marketing Analytics Important?

There is absolutely no second thought about the credibility and consistency of various analytical tools available in the market. Those tools have helped several businesses to use their resources efficiently, improving their operational excellence. Marketing analytics is rising like a

Read More

How analytics is helping CPG companies drive growth

Consumer packaged companies (CPG) are grappling with a lot of challenges owing to economic uncertainty, price consciousness, changing demographics, rise of discounters coupled with fast-changing retail needs. The growth of leading CPG players is stagnant and there is a fierce

Read More

The Future of Marketing with Analytics

Analytics is all about gleaning meaningful insights from data. You do not get surprised when your CEO asks you why your competitors are gaining more market share? Do they have better products? Every question then centres around how meaningfully you

Read More

Predicting trends and engaging with customers through marketing cloud

Cloud computing is at the pinnacle of success with leading companies (from different industries) developing their own marketing platforms to stay ahead in the competitive race. The industry is experiencing an orgasm with major players gearing up to foray in

Read More