Marketing Analytics

Best Marketing Analytics Courses in 2020

Sharpen your marketing skills with top-notch inline Marketing Analytics Courses. Analytics Insight compiles an exclusive list of the best marketing analytics courses, tutorial, and certifications available online for 2020. Suitable for beginners, intermediate learners and experts we have included both

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Availing Advantages of Sales Data to Redefine Business Prospects

Big Data has transformed a number of industries. The rise in data has surged the business of many organizations. Moreover, it has helped many B2B businesses increase sales. A data-driven sales organization can create value for nearly every business function,

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Marketing Analytics: What Tools Can You Use?

There are lots of tools available for organizations that want to optimize their marketing strategies, but you might not know which are the best to pick from all of the options at your disposal. Here are just a few solutions

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How AI is Evolving the Traditional Marketing in 2020?

We are living in a time where everything has gone digital. Artificial intelligence is rapidly seeping into industries and operations. And that includes digital marketing. Smart Insights reveals that 55% out of 100 senior marketers from different industries are using

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Leveraging AI Capabilities for Innovating Brand Storytelling

According to recent research by IDC, the total global spending on Artificial Intelligence (AI) systems will touch US$98 billion by 2023. Nearly 61% of marketers also say that AI is the most important aspect of their data strategy. This impact

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The Presence of AI is Growing Overall Within the Marketing Function

AI has transformed various business aspects until now. From idea to execution, its imprints are everywhere regardless of the complexity and nature of work. For marketing or precisely digital marketing of current times, AI proves to be a boon for

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Customer Journey Mapping: Benefits and Impact of Analytics and AI

In this data-driven world where most of the industries are functioning concerning customer-demands, it has become quite essential for businesses to step into their customer’s shoes and analyze their business from the customer’s perspective. To gain such a level of

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How Product Analytics Can Transform Product/User Experience?

For a firm offering any type of service to a wide range of people, analytics can be a catalyst to enhance its operations and reach. In the age of data and analysis, companies can avail of the benefits of such

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Observing Technological Disruption, Gartner Predicts Top 10 Strategic Tech-Trends for 2020

New-age technologies have a lot to offer to an organization by disrupting its traditional processes, enhancing efficiencies and subsequently leading to competitive advantages. The strategic implementation of technology can help an organization operate with more efficiency while gaining higher sales

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How to Make Better Sales Using Data-Driven Sales Analytics?

In the age of data where everything is driven by the power of data and analytics, how can sales stay behind in the race? The sales team in an organization can avail several benefits of sales analytics as it represents

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