Marketing Analytics

Leveraging AI Capabilities for Innovating Brand Storytelling

According to recent research by IDC, the total global spending on Artificial Intelligence (AI) systems will touch US$98 billion by 2023. Nearly 61% of marketers also say that AI is the most important aspect of their data strategy. This impact

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The Presence of AI is Growing Overall Within the Marketing Function

AI has transformed various business aspects until now. From idea to execution, its imprints are everywhere regardless of the complexity and nature of work. For marketing or precisely digital marketing of current times, AI proves to be a boon for

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Customer Journey Mapping: Benefits and Impact of Analytics and AI

In this data-driven world where most of the industries are functioning concerning customer-demands, it has become quite essential for businesses to step into their customer’s shoes and analyze their business from the customer’s perspective. To gain such a level of

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How Product Analytics Can Transform Product/User Experience?

For a firm offering any type of service to a wide range of people, analytics can be a catalyst to enhance its operations and reach. In the age of data and analysis, companies can avail of the benefits of such

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Observing Technological Disruption, Gartner Predicts Top 10 Strategic Tech-Trends for 2020

New-age technologies have a lot to offer to an organization by disrupting its traditional processes, enhancing efficiencies and subsequently leading to competitive advantages. The strategic implementation of technology can help an organization operate with more efficiency while gaining higher sales

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How to Make Better Sales Using Data-Driven Sales Analytics?

In the age of data where everything is driven by the power of data and analytics, how can sales stay behind in the race? The sales team in an organization can avail several benefits of sales analytics as it represents

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Digital Marketing Professionals Enhancing Business Prospects Through AI

Marketers were reluctant to use AI in their digital marketing ethics a few-years back but recently, they acquired more confidence in using AI to form their online strategies. As intelligent tools keep on evolving, marketers are dropping down their hesitation

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How is AI Easing Out the Work for Marketers Today?

In the age of technology, if a marketer doesn’t use artificial intelligence in his strategies, he already lagging. The technology helps marketers to form their strategies and also execute them. Influenced by the era of disruption, the new marketing terms

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Balancing ‘Automation + Personalization’ Results In Successful Brand – Customer Relationship

Several brands today have incorporated automation into their business procedure to simplify their everyday task. Social Media Today’s recent survey says that around 75 percent of marketing teams employ some automation tool for their work. However, with this growing fame

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Why is Marketing Analytics Important?

There is absolutely no second thought about the credibility and consistency of various analytical tools available in the market. Those tools have helped several businesses to use their resources efficiently, improving their operational excellence. Marketing analytics is rising like a

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