Marketing Analytics

How is AI Easing Out the Work for Marketers Today?

In the age of technology, if a marketer doesn’t use artificial intelligence in his strategies, he already lagging. The technology helps marketers to form their strategies and also execute them. Influenced by the era of disruption, the new marketing terms

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Balancing ‘Automation + Personalization’ Results In Successful Brand – Customer Relationship

Several brands today have incorporated automation into their business procedure to simplify their everyday task. Social Media Today’s recent survey says that around 75 percent of marketing teams employ some automation tool for their work. However, with this growing fame

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Why is Marketing Analytics Important?

There is absolutely no second thought about the credibility and consistency of various analytical tools available in the market. Those tools have helped several businesses to use their resources efficiently, improving their operational excellence. Marketing analytics is rising like a

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How analytics is helping CPG companies drive growth

Consumer packaged companies (CPG) are grappling with a lot of challenges owing to economic uncertainty, price consciousness, changing demographics, rise of discounters coupled with fast-changing retail needs. The growth of leading CPG players is stagnant and there is a fierce

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The Future of Marketing with Analytics

Analytics is all about gleaning meaningful insights from data. You do not get surprised when your CEO asks you why your competitors are gaining more market share? Do they have better products? Every question then centres around how meaningfully you

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Predicting trends and engaging with customers through marketing cloud

Cloud computing is at the pinnacle of success with leading companies (from different industries) developing their own marketing platforms to stay ahead in the competitive race. The industry is experiencing an orgasm with major players gearing up to foray in

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