Marketing Analytics
Why is Marketing Analytics Important?
There is absolutely no second thought about the credibility and consistency of various analytical tools available in the market. Those tools have helped several businesses to use their resources efficiently, improving their operational excellence. Marketing analytics is rising like a
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How analytics is helping CPG companies drive growth
Consumer packaged companies (CPG) are grappling with a lot of challenges owing to economic uncertainty, price consciousness, changing demographics, rise of discounters coupled with fast-changing retail needs. The growth of leading CPG players is stagnant and there is a fierce
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The Future of Marketing with Analytics
Analytics is all about gleaning meaningful insights from data. You do not get surprised when your CEO asks you why your competitors are gaining more market share? Do they have better products? Every question then centres around how meaningfully you
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Predicting trends and engaging with customers through marketing cloud
Cloud computing is at the pinnacle of success with leading companies (from different industries) developing their own marketing platforms to stay ahead in the competitive race. The industry is experiencing an orgasm with major players gearing up to foray in
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