Decoding Data for Customer Intelligence and Business Gains

Customer data is a goldmine for enterprises and marketers to channelise massive gains The new-age customers intentionally and unintentionally share massive information about themselves. Credit to social media, they openly voice their emotions like anger, happiness or irritation on the

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Why should Enterprises Invest in Marketing Analytics Data Literacy?

Marketing Analytics without Data Literacy…Possible? Marketing- The way legacy processes perceived it has come along a long way. Today it is all about the advancements in data and how data-driven enterprises talk data in a bid to attract more potential

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Top 10 Business Intelligence and Data Visualization Trends

Data exploded and became Big Data, so has Business Intelligence and Data Visualization capabilities. A lot has changed with the advent of digital era, cloud access, actionable and insightful data visualizations and data dashboards, data has assumed a new meaning

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Communicating with Data: Decoding the Art of Data Visualization

How does Data Visualization distil complex Big Data sets to actionable intelligence? Data visualization, often used interchangeably with terms such as statistical graphics, information visualization and information graphics promises to break the complexity surrounding data. The incorporation of Internet of

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Decoding the Data Savvy Business Intelligence Analyst Career

  Why is a Business Intelligence (BI) Analyst career ranked as one of the top-paying jobs in the STEM fields? Data is a valuable commodity for any business. Business Intelligence (BI) analysts decode this data to drive actionable insights, across

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Business Intelligence Use Cases for the Modern Business

Business Intelligence powers business users with easy-to-use data pipelines, data synergy, intelligent analytics, data visualization tools & dashboards. These applications make it easier for enterprises to accomplish their corporate goals, and improve business KPIs to manage its resources and interact

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Conversational Analytics: The Future of Business Intelligence

Wake words like “Alexa,” “OK Google,” and “Siri” and are the new technological lexicon that has revolutionized the human-machine interaction process. The growth of Artificial Intelligence (AI) and Machine Learning (ML)-enabled voice assistants like Alexa, Google Assistant, and Siri have

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New State of Business Intelligence and Analytics Report Indicates Data Analytics is Central to Critical Decision-Making During and After COVID-19 Crisis

Report Reveals 49% of Companies Use Analytics More or Much More Than Before COVID-19 New York, NY — May 28, 2020 — ​​​Sisense, the world’s leading analytics platform for builders of analytics, today announced the results from its State of BI

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Why Tableau Is a Must to Advance Your BI Career?

The current Business Intelligence (BI) market is extremely dynamic and full of opportunities. And those with the knowledge of software like Tableau have an advantageous edge over others running in the race. Tableau tool software is very user-friendly and straightforward

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Top 10 BI Tools in 2020 to Enhance Business Productivity

Today a huge amount of data is being generated and it will continue growing at an exponential rate. This rise in data generation calls for better processing as well. The conversion of data into meaningful insight to build future business

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