Analytics

5 Useful Analytics That Can Help You Measure Brand Awareness

When marketers are fleshing out a brand, many ponder over how to build loyalty and resonance with their customers. Seldom do people consider the importance of first ensuring awareness of the brand. Yet, this is the most important step. After

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Stimulating the AI and Analytics Value Cycle to get Phenomenal Business Outcomes

Artificial intelligence (AI) has become the most superior in technology innovation, leading activity around industries such a way that hasn’t noticed since the dot.com era of the ’90s. Companies such as General Motors and McDonald’s are spending billions of Dollars acquiring fledgling AI companies

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Identifying Consumer Intent: Sentiment Analysis and NLP in Social Media

Interpretating emotions within text data allows businesses to identify customer sentiment toward brands and services. Social Media has let customers to communicate with their favourite brands and express their thoughts more openly than ever before. It is estimated that 80%

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Augmented Analytics is the Next Wave of BI and Analytics

We live in the era of data. Broadly speaking Big Data: datasets have become so colossal, complex, and fast-moving, that conventional BI solutions can’t deal with them. They all either flop in getting the data, managing the information, setting up

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Top 10 Stream Analytics Software Platforms Driving Data Integration

Stream analytics software monitors and analyses real-time data integration. Stream Analytics tools allow users to analyse data that is in transfer between applications or through APIs. This allows users to analyse the sequence of events in real-time. Enterprises use stream

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How Big Data and Analytics are Revolutionizing Casinos

At its core nature, gambling is a numbers game. Bookmakers live or die by their odds. It is thus no big surprise that the rise of big data has had a massive impact on casinos. The modern tools that make

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Data Analytics- The 10 Point Ultimate Data-Driven Leader’s Guide

Can a data-driven business work, without data analytics and data literacy? Many organizations are being overwhelmed by huge volumes of data, but they don’t know how to reap its benefits. Data Experts say that data-driven C-Suite must begin with harnessing

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What Can an Enterprise Miss from its Analytics Strategy?

What makes an Analytics Strategy a useful tool for a disruptive change? In the modern enterprise, data analytics has become more persuasive making enterprises buy the notion of what is that they need to extract from data? Even granular data

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What Is Graph Analytics, And Why Is It Important?

How can Graph Analytics Deliver Deeper Understanding of Data? Analytics is generally used on unprocessed data (visual or numeric, structure, unstructured) to uncover some insights. However, graph analytics (or network analysis) specifically covers the analysis of the relationship between graph database entries

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Technical Data Analyst Skillset for the Digital Enterprise

As data bulges out to assume new proportions, analytics will be one of the most in-demand jobs. Data often regarded as a powerful tool for business transformation, will make enterprises have a look-out for resources who can understand the dynamics

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