How Technology is Transforming the Way We Advertise

Advertising can be always up to date and on the front line, developing every step of the way; that is the thing that has helped it explode exponentially since the 60s. However, that development and blast aren’t natural or without

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At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018

The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts. Gurugram – March 12, 2019: techARC today released its first ‘India digital ad-fraud market report’ with key

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Twitter Introduces New Public Insight Analytics Tool for Publishers to Upgrade Video Inclusion

Twitter is back with the promise fulfilled, which it made two months ago at CES (Consumer Electronic Show) 2019. In January, at CES Las Vegas event, the social media platform announced it was working on a new tool which would

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How Big Data Analytics is Transforming Advertising

Big data is evidently transforming many industries. One such industry that has seen the maximum impact in terms of profitability is advertising. The communication between advertisers and consumers has changed drastically owing to the advancement in big data technologies. Big

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