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Bitcoin is direct, simple, and not linked to company performance or debt.
MicroStrategy stock can rise faster than Bitcoin, but it comes with added business risks.
Both investments carry risk; the right choice depends on personal conviction and risk appetite.
Bitcoin has crossed $118,000 this month, breaking its record. At the same time, MicroStrategy, a company that has invested heavily in Bitcoin, has seen its stock outperform most tech stocks in 2025. This has left many people wondering what’s a better investment right now: buying Bitcoin or buying MicroStrategy shares?
Bitcoin’s price has been climbing since January. There are three main reasons behind this. First, big investment companies like BlackRock and Fidelity have made it easier to invest in Bitcoin through ETFs. Second, interest rates have come down, which makes risky assets more attractive. And third, more people are starting to believe that Bitcoin is a good way to protect their money from inflation.
Due to all this, people are purchasing more Bitcoin, which is driving the price upward.
MicroStrategy began as a software firm but is now famous for something else. It has purchased more than 226,000 Bitcoin, almost all of them with borrowed funds and funds from the sale of shares. Its average cost was approximately $35,000 per coin. Now that Bitcoin is well above $118,000, MicroStrategy is enjoying massive profits.
Michael Saylor, the company’s founder, believes in Bitcoin investment. He has used every chance to buy more. In return, the company’s stock has jumped more than 90 percent this year. That’s better than most other stocks and even some crypto ETFs.
Also Read: MicroStrategy to Raise $4.2B via STRD Stock Sale to Fund Major Bitcoin Purchases
Bitcoin is straightforward. It doesn't rely on anyone or anything. It's simple to buy, sell, or hold, particularly with the new ETFs and crypto investments. There's no earnings report or business decision-making. For those who trust in crypto for the long term, holding Bitcoin directly is a clean solution. It can be stored safely in cold wallets or bought through trusted platforms.
MicroStrategy gives something extra. When Bitcoin goes up, MicroStrategy stock often goes up even more. That’s because it holds so much Bitcoin. Plus, it still earns money from selling software. That gives it another source of income.
Some investors feel safer with a company that follows rules, files reports, and pays taxes. They prefer buying a stock over holding a digital coin directly. MicroStrategy fits that space.
Both options have risks. For Bitcoin, the biggest worries are new laws or tech problems. A sudden rule change or a hacking issue could hit prices hard.
MicroStrategy also has its risks. It has borrowed a lot of money to buy Bitcoin. If its main business struggles or if it sells too many new shares, the stock could fall.
Also Read: What’s Driving Apple, Amazon & Big Techs to Invest in Bitcoin?
Bitcoin is best for individuals seeking pure exposure to crypto. It's straightforward and not tied to the success of a company. MicroStrategy provides the potential for greater returns but at higher risk.
Ultimately, it's a matter of what one seeks. For long-term conviction in crypto, Bitcoin is tough to surpass. But for individuals seeking greater returns, MicroStrategy could be considered.
