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Alex Halliday, a technology entrepreneur and product leader, is the co-founder and CEO of AirOps. His career has moved across startups, product strategy, growth, and artificial intelligence, giving him a broad perspective on building technology businesses. Before AirOps, he held leadership roles at MasterClass, Bungalow, and Teespring, while also founding SocialGO and LawPal. His work blends product thinking, experimentation, technology, and entrepreneurship.
Alex Halliday studied at the London School of Economics and Political Science (LSE) between 2005 and 2007. During and after this period, Halliday developed an early interest in entrepreneurship and product development. Prior to founding companies in the social networking space and the legal world, he has held important product positions at various growth-stage companies, including Teespring, MasterClass, and Bungalow.
Alex Halliday’s entrepreneurship career began with SocialGO, where he founded the platform designed to help communities build social networking websites and also served as the company’s CEO from December 2010 until April 2012. He later founded LawPal, a legal-work management platform, before moving into product leadership at Teespring. At MasterClass, he became the company’s Head of Product and built a multidisciplinary team. He subsequently led product management at Bungalow before launching AirOps, where he now serves as co-founder and CEO.
AirOps brands navigate AI discovery through intelligent workflows, strategic content, trusted visibility, and continuous optimization, turning emerging AI search opportunities into stronger audience engagement, growth, and measurable business results.
AI Discovery: Identify the right AI discovery channels, strategically allocate resources, strengthen content and external visibility, build audience trust, and adapt marketing efforts as AI search opportunities continue evolving.
AI Workflows: AirOps uses AI-powered workflows to help marketing teams research, create, optimize and measure content at scale.
AI-powered Search: AirOps helps brands improve their visibility in AI-powered search by focusing on content quality, citations, structured information and visibility across platforms such as ChatGPT, Gemini and Perplexity
AI Growth Loop: AirOps's AI Growth Loop framework connects AI-search insights with content execution, measurement and optimization.
AI Channels: AirOps helps brands identify and prioritize AI-search channels and opportunities based on potential business impact.
AI Content: AirOps's AI Content Strategy approach combines AI, human expertise and technical SEO to help marketing teams produce and optimize content at scale.
Alex Halliday has developed his entire career out of converting visionary product ideas into successful businesses. With MasterClass, he has been able to scale up the annual recurring revenue from $5 million to over $100 million while establishing an eight-member team focused on product design, growth, and analytics. He has also played an instrumental role in MasterClass’ transition to the subscription model. With AirOps, he advocates for using artificial intelligence in marketing, search optimization, analytics, automation, and multimodal technologies.
There have never been any significant controversies associated with Alex Halliday. His career has revolved around entrepreneurship and innovation through AirOps, as well as his earlier career experiences at MasterClass, Bungalow, Teespring, SocialGO, and LawPal.
