Best Marketing Analytics Courses in 2020

by June 19, 2020 0 comments
Marketing Analytics

Image Credit: Converge Consulting

Sharpen your marketing skills with top-notch inline Marketing Analytics Courses.

Analytics Insight compiles an exclusive list of the best marketing analytics courses, tutorial, and certifications available online for 2020. Suitable for beginners, intermediate learners and experts we have included both paid and free resources to help you learn Marketing Analytics from the scratch-

 

Top Marketing Analytics Courses on Coursera

Marketing Analytics

• Offered by- University of Virginia

• Rating- 4.6/5

• Instructor-Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration

One of the highest-rated marketing analytics courses, Marketing Analytics covers the basic foundations of marketing and includes interviews with real-world marketing experts at the end of the course. This course explains various tools and guidelines being made use by the marketers to measure or assess the effectiveness of their marketing spends.

The concepts of Brand Personality, Marketing Experiments, how to conduct marketing analytics, regression analysis add a whole new dimension to this course.

 

Foundations of Marketing Analytics Specialization

• Offered by- Emory University

• Rating- 4.3/5

• Instructor-David Schweidel, Associate Professor of Marketing

In this course, you will understand exploratory data analysis, regression methods on aggregate data (e.g., sales) and individual-level choice data (e.g., brand choices). You will become familiar with marketing models in a basic spreadsheet environment. Topics you will learn are Monte Carlo simulations, the use of probability distributions, developing forecasting tools on Excel.

Marketing analytics discussed include cluster analysis, discriminant analysis, multi-dimensional scaling and factor analytics. These techniques are presented within the STP (Segmentation, Positioning, Targeting) framework to develop a marketing strategy.

 

Customer Analytics

• Offered by- University of Pennsylvania

• Rating- 4.6/5

• Instructor-Eric Bradlow, Peter Fader, Raghu Iyengar, Ron Berman

Customer Analytics provides you with an overview to make informed business decisions. It introduces you to the theory of customer analytics. You will be instructed by Wharton’s top marketing professors. They will provide key insights on customer analytics, descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices.

 

Applying Data Analytics in Marketing

• Offered by- University of Illinois at Urbana-Champaign

• Rating- 4.4/5

• Instructor- Sung Won Kim

Applying Data Analytics in Marketing helps businesses and managers identify the key foundations where data analytics finds its application into real-world challenges. You will learn to identify the ideal analytic tool for specific needs; understand valid and reliable ways to collect, analyse, and visualize data; and utilize data in decision making.

 

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

• Offered by- University of Illinois at Urbana-Champaign

• Rating- 4.66/5

• Instructor- Kevin Hartman

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is built on the theory and foundations of marketing analytics. The online course focuses on practical application by demystifying data use in marketing. You will learn data visualization with the artful use of numbers found in the digital space. This course offered is part of the iMBA offered by the University of Illinois.

 

Top Marketing Analytics Courses on Edx

Marketing Analytics: Products, Distribution and Sales

• Offered by- UC BerkeleyX

• Instructor- Stephan Sorger

You will learn how to apply advanced analytics concepts like decision tree methodology, conjoint analysis to learn the best ways to distribute and sell your offerings to consumers.

Marketing Analytics: Products, Distribution and Sales will teach you how to apply conjoint analysis to identify the product features wanted by customers.

 

Marketing Analytics: Price and Promotion Analytics

• Offered by- UC BerkeleyX

• Instructor- Stephan Sorger

Analytics-based marketing has become increasingly important to determine a company’s spending and ROI.

In this course, you will learn how to price your offerings, how to allocate your scarce marketing budget among different promotion vehicles. This course will power you with the knowledge and skills indispensable in the workplace.

 

Marketing Analytics: Marketing Measurement Strategy

• Offered by- UC BerkeleyX

• Instructor- Stephan Sorger

Marketing Analytics: Marketing Measurement Strategy will teach you how to execute market sizing, identify market trends, and predict future conditions. At the end of this course, you will know the knowledge and skills essential to immediately see practical benefits in the workplace.

 

BerkeleyX’s Marketing Analytics MicroMasters® Program

• Offered by- UC BerkeleyX

• Instructor- Stephan Sorger

UC Berkeley Extensions’ Marketing Analytics MicroMasters Program is designed to ensure you learn the latest concepts and applications, from real-world examples from the industry. The course will teach you how to use price and promotion analytics to effectively allocate your marketing budget in a bid to maximize profits.

The course is designed to help you analyse your competition and effectively segment your market to improve overall customer satisfaction. Berkeley’s online course teaches you how to identify what your consumers want in a product and the best distribution and sales channels to target the chosen markets.

 

Marketing Analytics: Competitive Analysis and Market Segmentation

• Offered by- UC BerkeleyX

• Instructor- Stephan Sorger

Stephan Sorger will instruct you about market segmentation, competitive analysis, and how to analyse industries and markets to transform your marketing efforts from vague, generic attempts to a laser-guided precision.

You will learn predictive analytics to understand what your competitors will do next, and the strategy for market segmentation for greater customer satisfaction and company profitability.

 

Top Marketing Analytics Courses on Udacity

Get Started with Marketing Analytics

In this online curriculum, you will learn how to use statistics and visuals to communicate insights. Develop your Excel skills to manipulate, analyse, and visualize data in a spreadsheet and learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell impactful stories with data.

You will acquire in-depth knowledge of Google Analytics, understand how to use advanced reporting techniques, analyse and optimize results and build fluency with Data Studio.

Aimed at Beginners and mid-level professionals, Get Started with Marketing Analytics will teach you how to produce actionable insights that power significant business growth.

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