Google remains the most visited website globally, handling billions of daily searches.
Social media platforms like YouTube and Facebook dominate user engagement and screen time.
E-commerce and entertainment websites continue rising, reflecting changing online behavior in 2025.
The internet's power structure is shifting, but not where most people expected. Google still holds a massive share of global web traffic. ChatGPT has now entered the world's top four websites. The ranking also shows a real limit. Website traffic does not count activity inside mobile apps. It does not count unique users either. That makes these numbers useful for understanding web behavior, not total platform reach. The figures below use estimated monthly visits from Semrush for August 2026, keeping every site compared the same way.
| Rank | Domain | Category | Estimated monthly visits | Change vs Aug 2025 |
|---|---|---|---|---|
| 1 | Google.com | Search | 105.72B | 0.007 |
| 2 | YouTube.com | Video | 54.93B | 0.076 |
| 3 | Facebook.com | Social media | 10.66B | -6.00% |
| 4 | ChatGPT.com | AI assistant | 6.58B | 0.364 |
| 5 | Instagram.com | Social media | 6.55B | 0.047 |
| 6 | Reddit.com | Community | 5.25B | 0.138 |
| 7 | Wikipedia.org | Reference | 4.06B | -15.10% |
Google received 105.72 billion visits in August 2026, about twice YouTube's traffic and more than the next five sites combined. Roughly 69% of its visits come from mobile devices. Its traffic grew only about 0.7% from a year earlier, so its lead comes from sheer scale rather than fast growth.
YouTube drew 54.93 billion visits, about five times Facebook's traffic, and grew about 7.6% year over year. About 65% of visits come from mobile devices.
Facebook is third with 10.66 billion visits, down about 6% from a year earlier. About 56% of its web visits come from desktop devices, a higher share than Instagram (about 49%) or X (about 46%).
ChatGPT.com is the story of the 2026 rankings. At 6.58 billion visits, it now sits just above Instagram, and its growth of about 36% year over year is the strongest in the top 10. About 80% of its web visits come from desktop devices.
Instagram is fifth with 6.55 billion visits, up about 4.7% year over year. Its web traffic is split roughly evenly between mobile and desktop. Website visits do not capture activity inside the Instagram app.
Reddit has 5.25 billion visits, up about 14% year over year. Semrush identifies search as its main traffic source.
Wikipedia has 4.06 billion visits, down about 15% year over year, the sharpest drop among the top ten. Search is its main traffic source. The decline comes as search engines and AI assistants increasingly give direct answers, though this data does not show what caused it.
The next group includes other high-traffic search, social, shopping, professional, and information websites:
TikTok (2.6B, +10.3%): website visits exclude activity in its mobile app.
Amazon (2.33B, -16.5%): the leading shopping site, with lower traffic than a year ago.
Yahoo (2.22B), DuckDuckGo (2.14B), Bing (1.94B), and Yahoo Japan (1.8B): the main alternatives to Google search. Semrush shows Bing's traffic down about 48% year over year.
LinkedIn (1.68B): the largest professional-networking site in the ranking.
Weather.com (1.61B): about 96% of its visits come from mobile devices.
Search: Google dominates, with Yahoo, DuckDuckGo, Bing, and Yahoo Japan far behind.
Social and messaging: Facebook, Instagram, X, and WhatsApp show the scale of communication platforms; TikTok and LinkedIn follow.
Video: YouTube is by far the largest video destination.
AI: ChatGPT is the only AI site in the top 10 and the fastest-growing.
Shopping: Amazon leads the category in the top 20.
Reference and community: Wikipedia and Reddit move in opposite directions.
AI is becoming a destination: ChatGPT's fourth-place position suggests AI assistants are becoming direct destinations for research, writing, coding and other tasks that traditionally began with a search.
Search remains dominant so far: Google's 105.72 billion monthly visits, still slightly up year over year, show that AI growth has not displaced traditional search at the scale of overall website traffic.
Web rankings miss app activity: TikTok, Instagram, and WhatsApp show why website traffic cannot be treated as a complete measure of platform popularity, because part of their activity happens inside mobile apps.
The most visited websites show how people search, watch, talk, learn, and shop online. Google and YouTube remain far ahead, but ChatGPT's climb to fourth place is the clearest sign of change. The next rankings will show whether AI assistants can keep gaining traffic without reducing the dominance of traditional search.