Instagram has changed its logo for the first time in about 10 years. The update is not a major redesign, the familiar icon remains the same, but the colors look brighter with the new wordmark, which Meta described as ‘cleaner and more modern.’
What caught users' attention is the wordmark. Most users have reported that the new style makes it hard to read the app's name. Some said it looks like ‘Instagzam,’ while others mentioned that it looks like ‘Instagwam.’
The change has already caught users' attention. Some people like the fresh look, while others are joking about it. One running joke compares the new logo to ‘Instagzam.’ The reaction shows how familiar the old icon had become after years of use. A group of users even questioned whether the new design meets accessibility standards.
Instagram head Adam Mosseri said during the announcement, “The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh, cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram.”
Instagram introduced its current camera-style logo in 2016. It replaced the older brown camera design with a colorful icon. The logo stayed largely unchanged for the next decade. The latest version keeps the same basic shape. The main difference is in the colors and visual finish. The brighter look gives the icon a slightly sharper feel without making it difficult to recognize.
Logo changes often get noticed more than companies expect. Instagram is seeing the same reaction. Users have taken to social media to share jokes, opinions, and memes about the new design. The new logo does not change how Instagram works, but simply gives the app a fresh face after a decade.